Sr. Media Buyer Direct & Programmatic Investment

This individual sees how the marketplace is moving, understands audience-first buying, and is able to educate both internal teams and external clients on the benefits of streaming audio and data-driven biddable media.

Essential Job Responsibilities:

A trusted subject matter expert in streaming audio (direct and programmatic), and the ability to develop strategic that capitalize on the benefits of the channel

A strong direct negotiator and understands the intricacies of the marketplace

A partner to media teams in helping evangelize the benefits of streaming audio

Own the campaign build process, ensuring that approved budgets and tactics are implemented directly and/or within DSP platforms.

Monitor campaign performance, optimize, and communicate campaign effectiveness succinctly to both internal stakeholders and external clients.

A hunger for “winning” negotiations that are advantageous to the agency and our clients.

Provide nuanced campaign reporting on various KPIs, identifying areas where campaign performance can be improved.

Work through technical challenges that arise with our DSP vendors to facilitate growth within their product roadmaps.

Foster new and strengthen current relationships with vendors and publishers to develop effective activation of the client’s media budget.

Work with cross-functional teams to ensure a cohesive approach is followed to drive full-funnel KPIs for our clients.

Collaborate with internal teams and communicate with media partners to ensure that campaigns are set up to report on the right metrics.

Keep up with new and innovative programmatic technology trends to retain agency’s reputation as a leader in the space.

Assist with new business and existing client proposal creation and distribution.

Qualifications:

3-5+ years of work experience in media, marketing, or advertising, with strong experience buying direct, trading campaigns, leveraging yield optimization, and using DSP console systems such as DV360, The Trade Desk, AdsWizz, etc.

An understanding of the programmatic landscape, with knowledge of 3rd party data and brand safety vendors (LiveRamp, Comscore, Bluekai etc.) and their benefits.

Experience working with 3rd party pixel tracking and audience-based buying methodologies.

Experience in fostering strong relationships with direct sales community and building non-platform-based campaigns.

Self-starter, industrious and strong critical thinking skills

Experience working with 3rd party reporting tools and a keen sense for data-based optimization.

A team player attitude is paramount; a curious nature and a willingness to dive in.

High proficiency with Microsoft Office, Excel, and GSuite products.

Strong numerical aptitude and accuracy.

Deadline-oriented, being able to manage deadlines both with clients and internal stakeholders.

Highly organized, detail-oriented, and able to perform detailed tasks with accuracy

An active listener who is engaged towards understanding the task at hand.

Confident demeanor, but also understanding when to ask for help and clarification.

Strong sense of teamwork and willingness to collaborate cross-functionally.