Sr. Mgr, Indirect Partner Channel

The Opportunity

We are seeking a results-driven Sr. Manager, Indirect Partner Channel to lead and optimize the performance of our indirect partner ecosystem.

In this highly visible leadership role, you will own partner performance end-to-end, including vendor management, analytics, reporting, sales accountability, and channel optimization. Success in this role is defined by your ability to hold partners accountable to performance expectations, deliver measurable revenue outcomes, and provide transparent, data-driven insights that support business decision-making and optimize channel performance.

This is an exciting opportunity for a strategic sales and partner leader who thrives in fast-paced environments, enjoys building high-performing partnerships, and has a passion for driving revenue growth through indirect sales channels.

What WOW! Offers

Base salary competitive with market (up to $150k base).

• Medical, dental, and vision insurance

• 401(k) with company match

• Paid time off & company holidays

• Tuition reimbursement for continued development

• Colleague broadband discounts

What You’ll Do

Partner & Vendor Management

You will lead the management and optimization of relationships across our indirect sales ecosystem.

Responsibilities include:

• Owning relationships with:

  • Affiliates

  • Indirect partners

  • Resellers

  • Marketplace vendors

• Leading partner onboarding, including:

  • Contracts

  • Compliance

  • Training

  • Enablement

• Serving as the primary escalation point for partner performance and operational issues

• Establishing and maintaining:

  • Partner playbooks

  • Service Level Agreements (SLAs)

  • Performance scorecards

• Conducting regular business reviews to drive partner alignment, accountability, and growth

Performance & Revenue Accountability

You will be responsible for ensuring partner performance aligns with revenue goals and operational expectations.

Responsibilities include:

• Setting and enforcing partner sales quotas and performance expectations

• Holding partners accountable to:

  • Sales performance

  • Quality standards

  • Conversion metrics

  • Customer experience KPIs

• Identifying underperformance and executing optimization strategies or offboarding actions when necessary

• Driving revenue growth through:

  • Negotiation

  • Incentive programs

  • Program optimization

• Overseeing commissions, spiffs, and payout accuracy in partnership with Finance and Sales Operations

Analytics, Reporting & Forecasting

You will leverage analytics and reporting to guide channel performance and executive decision-making.

Responsibilities include:

• Building and maintaining dashboards to track:

  • Sales performance

  • Revenue

  • Quality

  • ROI

• Delivering executive-ready reporting and actionable performance insights

• Ensuring data integrity through reconciliation with internal systems

• Analyzing:

  • Funnel performance

  • Attribution

  • Customer outcomes

• Owning channel forecasting and variance analysis

Cross-Functional Collaboration

This role requires close partnership across multiple business functions to drive partner success.

Responsibilities include:

• Partnering with internal teams to ensure compliance with:

  • Messaging

  • Creative assets

  • Promotional offers

• Collaborating with:

  • Finance

  • Sales Operations

  • IT

  • Legal

  • Compliance to support partner enablement and operational effectiveness

• Aligning with Customer Experience teams to resolve partner-driven issues

• Providing market and partner insights to Product and Pricing teams to help inform strategy

Channel Strategy & Governance

You will help shape the future of the indirect sales channel.

Responsibilities include:

• Developing and executing the indirect channel roadmap and partner strategy

• Evaluating and piloting:

  • New partners

  • Platforms

  • Customer acquisition models

• Defining and optimizing channel economics, including:

  • CPA

  • Payout structures

  • ROI

• Implementing quality assurance and fraud prevention processes

Leadership

As a leader, you will:

• Lead and develop a high-performing, accountable partner team

• Foster a results-driven and partner-focused culture

• Represent the channel in executive forums and contribute to broader growth strategy discussions

• Perform additional duties as assigned

What You Bring

Minimum Required Education & Experience

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)

• 8+ years of experience in:

  • Indirect sales

  • Channel or partner management

  • Affiliate marketing

  • Business development

• Proven track record of driving revenue through third-party partners while holding partners accountable to performance expectations

• Experience leading teams and cross-functional initiatives

• Telecom, broadband, or subscription-based industry experience preferred

Skills & Abilities for Success in This Role

Channel Sales & Partner Leadership

• Proven track record of successful professional sales experience

• Deep understanding of indirect sales and partner channel models

• Experience designing and launching partner incentive and compensation programs

• Strong sales management capabilities

Business & Analytical Acumen

• Strong analytical and negotiation skills

• Ability to leverage performance data to improve partner outcomes and drive revenue growth

Organization & Execution

• Exceptional organizational and time management skills

• Ability to manage multiple priorities and meet strict deadlines in a fast-paced environment

• Highly organized, flexible, detail-oriented, and able to multitask under pressure

Communication & Influence

• Excellent written and verbal communication skills

• Ability to confidently speak in public, influence stakeholders, and motivate others

Flexibility & Travel

• Ability to work beyond standard business hours, including evenings, weekends, and holidays as business needs require

• Must maintain a valid driver’s license and driving record that meets company insurance standards

Why Join Us?

This is an opportunity to lead a high-impact growth channel, influence partner strategy, and drive meaningful revenue results. You’ll work cross-functionally with leaders across the business while shaping partner performance, optimizing channel economics, and contributing directly to long-term business growth.

All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran