Sr Product Marketing Manager

Posted Date

6/17/2024
Description

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
As a Channel

Product

Marketer Go to Market specialist you will be responsible for developing and executing strategies, long term competitive positioning to drive channel partner engagement, enablement, and revenue growth across our global channel route to market. You will work closely with cross functional teams to identify market opportunities, build strong relationships with channel partners, and ensure successful go to market strategies. You will serve as a thought partner and influencer to our global cross functional teams and stakeholders across company, shaping the vision and creating alignment around how we market and sell to our channel customers.
Responsibilities:
Oversee the go to market workstreams for product launches, flagship campaigns and growth initiatives ensuring differentiated value propositions, cross functional alignment and enablement
Develop and implement channel go to market strategies to drive partner engagement and revenue growth
Identify channel partner opportunities to expand market reach and increase sales opportunities
Collaborate with sales, marketing, finance, operations and product teams to develop and implement channel partner programs, offers, incentives and promotions
Collaborate with enablement team to provide training and support to channel partners and internal sales team to ensure they are equipped to effectively sell and support our product portfolio
Establish sales asset needs , playbooks, support sales asset development and set guidelines for sales asset utilization and deployment by understanding competitive drivers
Analyse market trends, competitor activities and partner performance to optimize channel strategies.
Monitor and report on key performance indicators to track success of channel programs and initiatives including building leadership level presentations, including RTBs, QBRs
Act as a liaison between internal sales teams and cross functional teams to ensure alignment on goals, messaging and execution
Stay updated on industry best practices and emerging trends in channel management to drive continuous improvement
Collaborate with platform teams to develop and implement new capabilities that helps drive channel growth thru marketplace experiences including but not limited to product and sales led growth
Qualifications:
Bachelor’s degree in business, Marketing or related field
6+ years of experience in channel management, partner development or go to market strategy – preferably in software technology with global customer base
Strong communication, negotiation and relationship building skills
Strong result orientation combined with excellent judgement and problem solving skills
Ability to think strategically as well as roll up your sleeves to manage execution
Analytical mindset with ability to interpret data and make data driven decisions
Proven experience of understanding marketplace dynamics
Ability to work collaboratively in a fast paced, dynamic environment and adapt to shifting priorities
Experience leading multi-functional multidisciplinary teams to launch high impact business initiatives
Global cultural awareness and experience
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $117,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity

and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected]

or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

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