Sr. VP Sales & Marketing (Commercial & Professional Equipment)

Base Salary: $200,000 – $250,000 annually, commensurate with experience, plus performance-based incentive opportunities; relocation to Aurora, CO is required for out-of-state candidates.

The deadline to submit applications is initially set for Monday, December 14, 2026. However, the application period is subject to potential extensions or closure at any time without prior notice, especially once a sufficient pool of qualified applicants has been obtained.

This is how you WOW:

• Direct and own total GTM strategy and top-line revenue for our $300M+ North American division across OEM direct sales, dealer channels, and key verticals.


• Lead, inspire, and grow a tier-one network of independent dealerships and distributors utilizing Dealer Excellence Programs, showroom representation, and co-op marketing.


• Guide high-performing direct sales teams targeting Tier-1 national accounts, municipal/government fleets, and strategic corporate enterprise buyers.


• Formulate high-impact capital equipment purchase agreements, master service agreements (MSAs), dealer floor-plan financing, and equipment lease programs.


• Oversee major industry trade show strategies (e.g., ISSA InterClean, ARA Show), field demonstration tours, and collaborate with R&D on competitive displacement.

It would be WOW if you would bring this in:

• 12+ years of progressive commercial and sales leadership within Commercial/Professional Equipment, Heavy Machinery, Industrial Capital Goods, or Automotive/Fleet.


• Proven expertise balancing direct enterprise accounts with independent dealer networks, resolving channel conflicts, and optimizing aftermarket parts/service pull-through.


• In-depth knowledge of equipment financing structures, capital lease arrangements, dealer margin alignment, and residual value management.


• Bachelor of Science in Business, Engineering, or Industrial Management; MBA is strongly preferred.


• Based in or willing to relocate to the Greater Denver, CO area, with availability for up to 40% travel to dealer sites and major customer locations.

Our Kärcher WOW-package:

• Medical, Dental, and Vision plan


• Paid Holidays (11 per year)


• Flexible PTO for exempt employees; generous PTO for non-exempt employees


• HSA, FSA and 401K matching plans


• Paid sick time, as well as short- and long-term disability insurance

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. These may be added, removed, changed or reassigned as needed to accommodate business requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity / Affirmative Action employer – M/F/Disabled/Veteran

So: Wanna WOW with us?

Simply upload your resume online and leave your contact information. We look forward to getting to know you!

Together towards a clean world.

Fabiana Valbuena | Sr. Human Resources Manager 

[email protected]