Staff Manager Marketing Primary Research

## \nCompany:\n\nQualcomm Technologies, Inc.\n\n## Job Area:\n\nSales, Business Development \u0026 Marketing Group, Sales, Business Development \u0026 Marketing Group \u003e Strategy \u0026 Analysis\n\nGeneral Summary:\n\nAs a Staff Manager in Market Intelligence Research \u0026 Analytics team (MIRA), you will serve as an internal, cross functional research leader in Qualcomm\u2019s OneMarketing organization. This role goes beyond tactical research execution and focuses on strategic insight generation, operational rigor, and cross functional influence. You will lead high impact global primary market research programs end-to-end and ensure research investments translate into clear business impact.\n\nIn this role, you will scope ambiguous business questions, design and lead custom research programs, triangulate multiple data sources, and deliver audience ready insights to inform product strategy, go-to-market decisions, brand positioning, creative development, and executive planning. You will partner closely with stakeholders across Marketing, Product Management, Sales, Business Development, Corporate Strategy, Finance, and Engineering, and manage multiple external research vendors.\n\nThis role is ideal for a senior research leader who is comfortable operating in ambiguity, influencing without authority, and translating complex data into strategic narratives for senior leadership. \n\nMinimum Qualifications:\n\n\u2022 Bachelor\u0027s degree and 8+ years of Strategy \u0026 Analysis or related work experience. \nOR \nAssociate\u0027s degree and 10+ years of Strategy \u0026 Analysis or related work experience. \n \n*Completed advanced degrees in a relevant field may be substituted for up to two years (Master\u2019s = one year, Doctorate = two years) of work experience.\n\nResponsibilities\n\nResearch Strategy \u0026 Insight Leadership\n\n * Define and lead primary market research programs, including brand tracking, segmentation, campaign measurement, and customer decisionmaker research, aligned to Qualcomm\u2019s business priorities.\n\n\n\n\n * Translate complex research findings into clear, actionable insights for senior leadership and cross functional teams.\n\n\n\n\n * Connect market, customer, and competitive insights to product positioning, go-to-market strategy, and investment decisions. \n\n\n\n\n * Act as the primary research point of contact for ongoing analytics workflows, proactively identifying opportunities to improve data usability, automation, and longitudinal comparability across studies.\n\n\n\n\nCross Functional Partnership \u0026 Influence\n\n * Act as a trusted thought partner to stakeholders, influencing decisions through insights.\n\n\n\n\n * Ensure research initiatives are integrated across regions, business units, and marketing functions, consistent with Qualcomm\u2019s global operating model. \n\n\n\n\n * Guide stakeholders to appropriate research methodologies and analytical approaches for their business questions.\n\n\n\n\n * Ensure alignment between research measurement frameworks and digital KPIs, enabling cross channel performance analysis and a unified view of brand, campaign, and customer outcomes.\n\n\n\n\n * Provide regular, structured data feeds from multiple primary and syndicated research studies (e.g., brand tracking, campaign measurement, segmentation, customer decisionmaker research) to the Digital Analytics team, enabling integrated analysis across survey based and behavioral data sources.\n\n\n\n\nOperational \u0026 Budget Ownership\n\n * Own research planning, prioritization, and budget management, ensuring efficient use of research spend and strong return on investment.\n\n\n\n\n * Identify opportunities to improve research efficiency, scalability, and rigor, including methodology optimization and tool adoption. \n\n\n\n\n * Track and communicate research impact and outcomes to leadership, reinforcing the value of insights investments. \n\n\n\n\nVendor Management \u0026 Deliverables\n\n * Lead and manage relationships with external research vendors, setting quality standards and challenging methodologies and assumptions as needed.\n\n\n\n\n * Synthesize third-party and custom research into Qualcomm specific, decision ready perspectives. \n\n\n\n\nTeam Enablement \u0026 Capability Building\n\n * Create clear frameworks, processes, and best practices to enable consistent, high quality research outputs. \n\n\n\n\n * Contribute to capability building across the marketing and insights organization, including testing innovative approaches and research tools. \n\n\n\n\nPreferred Qualifications\n\n * Deep experience in market research and consumer and/or B2B insights in technology / semiconductor industry. \n\n\n\n\n * Minimum 10 years of experience designing and executing product, brand and creative development research, user journeys, and global tracking programs.\n\n\n\n\n * Excellent written and verbal communication skills; comfortable presenting to senior leadership. \n\n\n\n\n * Demonstrated ability to scope ambiguous business questions and structure research from problem definition through executive readout.\n\n\n\n\n * Proven ability to synthesize complex data into executive ready narratives and influence senior stakeholders.\n\n\n\n\n * Strong experience managing research budgets, vendors, and complex research portfolios. \n\n\n\n\n * Experience partnering closely with marketing analytics and user experience research teams. \n\n\n\n\n * Demonstrated leadership in crossfunctional, matrixed environments and comfort operating in ambiguity. \n\n\n\n\n * Experience working in both client and supplier sides of market research.\n\n\n\n\n * Experience with AI tools for research synthesis, creative testing, persona development and/or use-case discovery.\n\n\n\n\nQualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail [email protected] or call Qualcomm\u0027s toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities. (Keep in mind that this email address is used to provide reasonable accommodations for individuals with disabilities. We will not respond here to requests for updates on applications or resume inquiries).\n\nTo all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Qualcomm. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. Qualcomm does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, Qualcomm employees or any other company location. Qualcomm is not responsible for any fees related to unsolicited resumes/applications.\n\nEEO Employer: Qualcomm is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.\n\nQualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.\n\nPay range and Other Compensation \u0026 Benefits: \n\n$182,300.00 - $273,500.00\n\nThe above pay scale reflects the broad, minimum to maximum, pay scale for this job code for the location for which it has been posted. Even more importantly, please note that salary is only one component of total compensation at Qualcomm. We also offer a competitive annual discretionary bonus program and opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). In addition, our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that Qualcomm has to offer \u2013 and you can review more details about our US benefits at this link.\n\nIf you would like more information about this role, please contact Qualcomm Careers.\n