Startup Program Manager

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.

About the Team

This role sits within the Marketing org and reports to the Global Startup Program Lead, working closely with Field Marketing to coordinate founder invites at overlapping events, with Campaign Managers to sharpen targeting using startup audience data, with Customer & Content Marketing to surface founder stories for case studies, and with Sales on warm handoffs when a founder looks ready for more direct commercial engagement.

About the Role

The Mixpanel for Startups program gives early-stage companies access to our platform right as they're forming habits — and it's one of our highest-leverage growth motions. As Startup Program Manager, you'll own the day-to-day execution of the program: building and maintaining partner relationships, driving founder engagement, and keeping program operations running smoothly end-to-end. This is a hands-on role for someone who knows the startup ecosystem, shows up in the right rooms, and takes ownership of turning founder relationships into real program outcomes.

Responsibilities

Ecosystem Partnerships

• Own and grow relationships with accelerators, incubators, and startup partners, identifying which connections are worth deepening and why.


• Plan and execute partner activations, including Demo Days and portfolio programs.


• Maintain a clear, prioritized view of partner relationships and priority markets, and flag where to focus next.

Founder Engagement & Program Delivery

• Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on what's working.


• Design and deliver founder-facing programming that provides genuine value.


• Be a consistent, credible presence at demo days, founder events, and tech weeks.


• Synthesize themes from founder conversations and share insights that shape program direction.

Pipeline & Go-to-Market

• Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups into the program.


• Identify program participants ready for commercial nurture and coordinate handoffs directly with Sales.


• Maintain reporting that connects program activity to outcomes, and use it to guide next steps.


• Test new formats for founder and partner outreach, and turn what works into repeatable practices.

We're Looking For Someone Who Has

• Experience in marketing, community, growth, partnerships, or business development, or equivalent experience — ideally with real time in or around the startup ecosystem.


• Working knowledge of how accelerators, VCs, and founders operate, and the judgment to know how to be useful in those communities.


• A track record of building and managing partner relationships end-to-end, from outreach through sustained follow-through.


• Clear, confident written and verbal communication across audiences and time zones.


• Ability to navigate collaboration across Marketing, Sales, and Product independently, bringing context and clarity to decisions.


• Active use of AI tools in day-to-day work — beyond a chat interface — to work more effectively.


• Strong organizational instincts and the ability to prioritize and deliver against multiple moving pieces.


• Comfort forming and defending a point of view based on dashboard data.


• Genuine curiosity about the startup landscape and Mixpanel's product, with a habit of bringing new perspectives to the team.

Bonus Points For

• Familiarity with Mixpanel or similar analytics tools.


• Former founder experience.


• Experience in early-stage venture, accelerator programs, or platform/ecosystem roles at a VC firm.


• Experience with CRM or marketing automation tools (Salesforce, HubSpot).


• Fluency in additional languages, particularly in high-priority markets.

LI-Hybrid

Benefits and Perks

• Comprehensive Medical, Vision, and Dental Care


• Mental Wellness Benefit


• Generous Vacation Policy & Additional Company Holidays


• Enhanced Parental Leave


• Volunteer Time Off


• Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.


• Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.


• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.


• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.


• Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.


• Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.

Why choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.