Store Manager

True Classic is seeking an experienced and people-first Store Manager to lead our retail location in at City Creek Center in Salt Lake City, Utah. This role requires a high-energy, customer-obsessed leader who can drive performance, coach exceptional teams, and operate with precision across all facets of store operations. You’ll own the full store experience—leading your team, driving results, and delivering on True Classic’s promise to customers. You’ll be both a coach and a player: developing talent, inspiring energy on the floor, and using your operational expertise to drive outcomes.

The ideal candidate has a strong background in high-volume retail, thrives in dynamic environments, and brings a deep passion for delivering memorable customer experiences through people and product. This is a leadership role for someone who knows how to motivate, problem-solve in real time, and turn daily moments into lasting impressions for team members and customers alike.

All roles at True Classic are global and omnichannel, driving accountability across product categories, regions, and sales/marketing channels.

Areas of Accountability

Team Leadership & Development

• Lead, develop, and retain a high-performing team of Sales Associates and Keyholders.


• Role model and reinforce the TRUE Experience by driving service, energy, and connection on the floor.


• Provide consistent coaching, structured development plans, and clear expectations to all team members.


• Foster a culture of accountability, recognition, and pride in performance.

Customer Experience & Sales Performance

• Deliver exceptional customer experiences rooted in connection, product knowledge, and presentation.


• Own store KPIs including sales, conversion, UPT, and AOV—coaching the team to exceed performance goals.


• Lead from the floor, building client relationships and driving daily momentum through goal setting and recognition.


• Celebrate wins and energize the team to create a high-touch, results-driven environment.

Store Operations & Brand Standards

• Ensure operational excellence in cash handling, inventory management, and back-of-house organization.


• Maintain brand-level execution of all visual merchandising and floor presentation standards.


• Manage payroll, scheduling, and controllable expenses in line with productivity targets and labor budgets.


• Uphold a clean, organized, and inspiring retail environment—front and back of house.

Business Ownership & Strategic Execution

• Understand your store’s role in the broader business and adapt strategies to local market needs.


• Analyze sales trends and customer feedback to drive performance and tailor in-store execution.


• Partner with regional leaders to execute local marketing activations, events, and community outreach.


• Own and report on performance metrics, proposing actions for improvement and growth.

Qualifications

• 3+ years of retail management experience, ideally in a high-volume or customer-centric environment.


• Proven success in leading sales teams to exceed KPIs and deliver exceptional experiences.


• Strong leadership, communication, and conflict-resolution skills.


• Operational expertise across scheduling, payroll, inventory, and compliance.


• Highly organized, adaptable, and confident operating in fast-paced, high-growth settings.


• Deep passion for people, product, and elevating retail as a career path.

Physical Requirements

• Ability to stand for extended periods and move throughout the sales floor.


• Ability to lift up to 50 lbs and support physical tasks including restocking, merchandising, and floor resets.


• Comfortable using ladders or step stools as needed for store operations.

Compensation and Benefits

Compensation

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  Salary Range: $80K - $85K

  
  

Time Off

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  Unlimited PTO and sick time

  
  

Health & Wellness

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  Company-paid medical, dental, and vision insurance

  
  
  
  
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    100% employee premium coverage

    
    
  
  
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    65% dependent premium coverage

    
    
  
  
  
  


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  $75/month Wellness Stipend

  
  


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  Free Employee Assistance Program (EAP)

  
  

Work & Growth Support

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  $75/month Work From Home Stipend

  
  


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  $75/month Learning & Development Stipend

  
  

Perks

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  $1,000/year True Classic merchandise allowance

  
  


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  401(k) plan with 3% company match

  
  

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.