Story Land Retail Manager

The Retail Manager oversees all aspects of Retail, Games, and Rentals at Story Land & Living Shores. This role is responsible for delivering an exceptional guest experience while ensuring compliance with all applicable standards, policies, and regulations. 

The Retail Manager also leads the strategic planning and execution of initiatives designed to maximize in-park revenue across all retail, games, and rental operations.

Roles & Responsibilities 

Supervisory Duties 

• Oversee all aspects of the Retail, Games, and Rentals teams, along with any additional assigned business units 

• Lead by example and represent the core values of Story Land & Living Shores 

• Serve as an approachable mentor and coach to team members 

• Manage departmental budgets and financial performance while identifying opportunities to maximize revenue and control costs to improve profitability 

• Develop and implement strategic initiatives that improve processes, team performance, and profitability 

• Ensure compliance with company policies, industry best practices, and safety standards to maintain a safe and productive environment for guests and team members 

• Maintain working knowledge of all retail, games, and rental positions and provide operational support when needed 

• Participate in all aspects of employee supervision, including hiring, onboarding, training, coaching, performance management, and discipline 

• Ensure compliance with all applicable New Hampshire labor laws regarding meal and rest breaks 

• Assist with scheduling and timekeeping activities 

Departmental Duties 

• Oversee purchasing, receiving, inventory flow, and warehouse operations, including purchase orders, ticketing, counts, replenishment, and product movement 

• Conduct audits and physical inventories while monitoring and analyzing inventory results 

• Partner with the Support Center Retail team to develop merchandise strategies, including custom product development, artwork approvals, pricing, and inventory analysis 

• Coordinate and facilitate retail inventory processes 

• Build and maintain relationships with vendors and suppliers, including attending trade shows, sourcing merchandise, and negotiating pricing and freight opportunities 

• Collaborate with the Support Center Retail team on buying, merchandising, pricing, and inventory management strategies, including for special events 

• Interact directly with guests to answer questions, gather feedback, and resolve concerns promptly and professionally 

• Maintain accurate retail inventory records in coordination with the In-Park Revenue Director 

• Monitor POS systems and menus to ensure pricing and item accuracy 

• Ensure all revenue areas maintain cleanliness and safety standards established by company policies and governing agencies 

• Serve as the primary liaison between the park and third-party partners, including photo, face paint, lockers, vending, and rental vendors 

• Perform administrative duties such as revenue entry, reporting, supply ordering, and operational documentation 

• Generate financial and operational reports and analyze sales, attendance, inspections, and labor trends 

• Ensure compliance with all PCI-related standards, policies, and procedures 

• Assist other operational departments as needed 

• Perform other duties as assigned by leadership 

Education & Experience 

• High school diploma or equivalent required 

• Bachelor’s degree in business management, marketing, merchandising, or a related field preferred 

• 3–5 years of retail or merchandising experience  

• 1–2 years of supervisory experience leading teams 

• Previous amusement park, theme park, or water park experience preferred 

Language Skills 

• Ability to read, write, and speak fluent English  

• Spanish or additional bilingual language skills are a plus 

Requirements 

• Must be at least 18 years of age in compliance with New Hampshire Child Labor Laws 

• Ability to work a flexible schedule, including evenings, weekends, holidays, and extended hours as needed 

• Ability to comply with all uniform policies 

• Valid driver’s license with a good driving record 

• Ability to operate motorized vehicles, including trucks, golf carts, and forklifts 

• Strong guest service and conflict resolution skills 

• Ability to cultivate and maintain relationships with internal and external stakeholders 

• Strong leadership, team-building, and employee motivation skills 

• Proficiency in Microsoft Excel, Word, and PowerPoint 

• Strong strategic thinking and problem-solving abilities 

• Ability to manage multiple priorities and perform effectively in a fast-paced environment 

• Excellent written and verbal communication skills 

• Strong attention to detail and organizational skills 

Physical Requirements 

• Ability to stand and walk for the majority of the workday 

• Ability to frequently bend, kneel, stoop, squat, twist, and reach overhead 

• Ability to safely use ladders 

• Ability to remain seated for extended periods while using a computer 

• Ability to lift, carry, push, pull, and hold objects weighing 40 pounds or more 

Working Conditions 

• Work will be performed in both office environments and throughout park retail locations 

• Frequent interruptions and shifting priorities should be expected 

• Regular exposure to outdoor weather conditions, including heat, cold, humidity, rain, snow, ice, direct sunlight, and dust 

• Occasional exposure to dust and cleaning chemicals