Strategic Communications Associate

Primary Purpose:

With the company’s growing presence across markets and states, the need for timely and informed communication has become vital to carrying out our strategic goals. The Strategic Communications Specialist is responsible for ensuring the timely development and delivery of approved bank communications across all channels. This position plays a critical role in advancing the TowneBank focus on serving others and enriching lives to grow meaningful member relationships.

The good-faith compensation range for this role is expected to be $75,000.00 to $90,000.00 annually based on the role, market, internal equity, and candidate qualifications.

Essential Responsibilities:

Communications

• Assists in the writing and review of materials that integrate operational, marketing, advertising, and compliance functions, with a focus on internal and member communications.


• Assists in the development and coordination of press releases, particularly related to career announcements.


• Assists with the organization of key communications such as TowneToday, Chairman’s Report, and board materials.


• Drafts communications related to corrective actions, in-house ads, sales collateral, and other requests for written materials.


• Coordinates messaging for On Hold phone system updates and after-hours system updates.


• Serves as liaison to media outlets for closures and delays.

Community Engagement

• Provides support to the community and media relations areas by maintaining a calendar of sponsorships and volunteer activities as potential content for social and earned media.


• Supports community relations efforts by coordinating sponsorship details, employee participation at corporate events, and logistics for volunteer activities.


• Works with multi-media professionals to determine media needs related to the company’s community efforts, including photo opportunities and video recording requests.


• Adheres to applicable federal laws, rules, and regulations including those related to Anti-Money Laundering (AML) and the Bank Secrecy Act (BSA).


• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification.

Minimum Required Skills & Competencies:

• Excellent writing skills


• Strong organizational skills


• Adept at creating engaging PowerPoint presentations


• Computer skills (Word, Excel, PowerPoint, Adobe, Microsoft Teams, SharePoint)


• Able to work independently


• Strong interpersonal skills

Desired Skills & Competencies:

• College degree in marketing and communications or demonstrated proficiency in written and oral communications.


• Experience in financial services preferred.

 
Physical Requirements:

• Express or exchange ideas by means of the spoken word via email and verbally.


• Exert up to 10 pounds of force occasionally, use your arms and legs, and sit most of the time.


• Have close visual acuity to perform activities such as analyzing data, viewing a computer terminal, reading, and preparing documentation.


• Not substantially exposed to adverse environmental conditions.


• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential responsibilities.