Strategic HCP Promotional/Market Access Writer (Pharma)

Victory Healthcare Communications is seeking a strategic, scientifically fluent HCP Promotional and/or Market Access Writer to develop high-impact content that supports HCP Promotional, payer, reimbursement, and value communication strategies for our pharmaceutical and biotech clients.

We are looking for a writer who understands the business of HCP decision making/promotional communications and/or market access. The ideal candidate is someone who can translate:

• Clinical data and disease category information into persuasive narratives for HCP and allied health specialists, with the goal of achieving trial and ongoing adoption Rx treatments.


• Clinical and health economic data into persuasive narratives for payers, IDNs, and specialty pharmacy stakeholders, with the goal of achieving optimal payer coverage.

As an HCP Promotional Writer at Victory, you will partner with account, strategy, medical, and creative teams to develop compelling materials that articulate value across the healthcare professional ecosystem. You will contribute to pre-launch, launch, and post-launch initiatives.

You must be comfortable interpreting clinical data and competitive landscapes, transforming them into messaging that resonates with, and contributes to, HCP adoption of individual treatments.

As a Market Access Writer at Victory, you will partner with account, strategy, and creative teams to develop compelling materials that articulate value across the healthcare ecosystem. You will contribute to pre-launch and launch initiatives, payer engagement campaigns, reimbursement education, and access-driven brand strategy programs.

You must be comfortable interpreting clinical data, health economics and outcomes research (HEOR), and competitive landscapes, as well as transforming them into messaging that resonates with sophisticated payer and provider audiences.

If you thrive at the intersection of science, strategy, and storytelling—we want to hear from you.

About Victory Healthcare Communications:

At Victory Healthcare Communications, we specialize in delivering cutting-edge marketing strategies tailored for the pharmaceutical and healthcare industries. We combine creativity, strategic insight, and deep industry expertise to help our clients navigate the complexities of healthcare marketing and achieve success. The Victory team is a robust and dynamic group of professionals who love working together to transform bold ideas into extraordinary realities. With over 35 years of adventurous exploration in the pharmaceutical industry, Victory Healthcare Communications has notably turned complex information into compelling stories for more than 25 major pharmaceutical clients, including eight of the world's largest.

Essential Responsibilities:

Develop market access-focused content across channels, including:

• Value propositions and value story decks


• AMCP dossiers and payer communication materials


• Reimbursement education tools and access leave-behinds


• Field access training materials


• Managed markets websites and digital content


• Pull-through materials and objection-handling tools


• Translate clinical trial data and HEOR insights into clear, persuasive narratives


• Collaborate with strategy teams to align messaging with access barriers, formulary positioning, and contracting realities


• Ensure all content is medically accurate, strategically sound, and aligned with brand objectives


• Participate in client workshops and internal strategy discussions


• Incorporate feedback from medical, regulatory, and legal stakeholders


• Maintain up-to-date knowledge of payer trends, policy changes, and access dynamics

Experience & Skills:

• 5–7+ years of experience in pharmaceutical HCP promotional and/or market access writing, managed markets communications, or payer marketing


• Experience within a healthcare communications agency strongly preferred


• Demonstrated understanding of:


• HCP
  
  
  
  • Clinical data outcomes
  
  
  • HCP behavioral drivers and barriers
  
  
  • HCP and Patient customer journeys
  
  
  • Pre-approval, launch, and post launch brand story evolution
  
  
  
  


• Market Access
  
  
  
  • Reimbursement pathways (commercial, Medicare, Medicaid)
  
  
  • Formulary decision-making processes
  
  
  • HEOR and value-based messaging
  
  
  • AMCP dossier development
  
  
  
  


• Ability to synthesize complex clinical and economic data into concise, persuasive copy


• Strong presentation and storytelling skills


• Experience working in cross-functional agency teams


• Bachelor's degree required; advanced degree (MPH, PharmD, MBA, MS) a plus

What Sets You Apart:

• You understand HCP promotional and/or access strategy, and for the latter, that access strategy is not just reimbursement.


• You can shift tone and complexity depending upon whether the audience is an HCP, allied health professional, and/or payer, IDN, specialty pharmacy, or internal commercial team.


• You're comfortable in high-visibility client settings.


• You bring intellectual curiosity and strategic thinking to every project.


• You can defend your rationale—and refine it when needed.


• Expertise working in an Apple/Macintosh computer environment, as well as Apple software.


• Expert knowledge of Microsoft Office Suite (Excel, PowerPoint, Word, SharePoint, Teams, Copilot).


• Solid knowledge of Google Workspace (Calendar, Sheets, Slides, Docs, Meet, and Gmail).


• Knowledge of Adobe Suite (Acrobat, InDesign, Illustrator, Photoshop) is a plus.


• Understanding of Veeva Vault PromoMats and the MLR process.


• Experience with project management tools (Monday.com and Filemaker) is a plus.

Why Join Victory?

We take pride in our collaborative culture, client dedication, and commitment to delivering work that improves patient access and understanding. If you’re looking to work on meaningful projects with smart, passionate people—we’d love to connect.

Ready to Apply?

Apply with your resume and a link to your portfolio. Applicants may be asked to complete a skills assessment as part of the interview process.

Victory Healthcare Communications is committed to hiring and developing exceptional talent to perform the many tasks necessary to providing high-quality service. An integral part of this policy is to provide equal employment opportunity for all persons considered for employment and to recruit and administer hiring, working conditions, benefits and privileges of employment, compensation, training, opportunities for advancement (including upgrading and promotion), transfer, and termination of employment (including layoffs and recalls) for all employees without discrimination because of race, creed, color, national origin, nationality, ancestry, age, sex (including pregnancy), familial status, marital/civil union status, religion, domestic partnership status, affectional or sexual orientation, gender identity and expression, atypical hereditary cellular or blood trait, genetic information, liability for military status, mental or physical disability (including perceived disability and AIDS and HIV status), or other characteristics unrelated to a person’s qualification and/or job performance). If you are truly detail oriented, you will discover that you need to mention the word "spaceship" in one of the application questions.