Strategic Marketing Manager

Knowledge and experience

• University degree in Chemical Engineering, or equivalent through work experience
• Minimum 5 years Product line Management and Marketing experience
• Technical or scientific literacy and innovation management experience
• Business acumen – Understand the impact of decision on business impact
• Customer and market insights around the FCC business
• Brand management and product positioning management
• Solid background in SAP, cost models and economic evaluation
• Outstanding communications and interpersonal skills
• Ability to work independently, goal orientated

Key Focus/Responsibilities

• Market and Customer Insight

Deep, decision‑ready understanding of markets, customers, and demand drivers

• Portfolio Strategy & Lifecycle Management
  Optimize segment portfolio over time
• R&D Direction & Innovation Returns
  Ensure innovation efforts translates to commercial advantage
  Manage business case
• Value Proposition, Positioning & Messaging
  Manage branding and product placement in print media, digital media and conferences
  Create the product line marketing narrative and organize collateral to support narrative
• Commercial Enablement & Market Execution
  Enable Sales in the selling process, understanding customer buying behavior
• Financial Performance & Product P&L
  Manage economic outcome of the product line
  Price, CM strategy and execution
• Governance, Alignment & Decision Ownership
  Drive alignment and decisions across functions
• Maintain competitive intelligence database
• Support Strategic Marketing Director in day-to-day business
• Work with other product line managers to ensure a consistent approach for activities
• Monitors regulatory and federal/state HSE programs and initiatives that may have an impact on the business and communicates risks and/or opportunities to Business Management

Accountabilities

• Product Line Strategy & Direction. 
  Alignment with market trends, financial goals, manufacturing assets and competitive behavior
  Product P&L, Price strategy and contribution margin   
• Product portfolio and lifecycle accountability
  Ideation, New product development and introduction
  Product launch, drive market adoption and product phase out
  Portfolio optimization
• R&D direction and outcomes
  Translate product line requirement into R&D actions
  Market implementation of new product developments
• Market insight and track competitive activity
  Market segmentation and prioritization
  Track competitive positioning vis-à-vis competitive
• Sales enablement and commercial execution of new product introduction
  Clear value propositions, technical positioning, competitive intelligence
  Capture customer/market feedback for strategy adjustment