Strategic Planner- Plano, TX

WHO WE ARE

We take pride in being an authentic voice for the Asian American consumer today. We’re a nimble, creative, and passionate advertising agency that pushes to be at the forefront of culture. If you have an insatiable sense of curiosity and drive for creative storytelling, we’d love to speak with you!

WHO WE’RE LOOKING FOR

● Engaging Storyteller: You enjoy crafting, creating, and sharing stories.

● Curious & Growth Oriented: ‘Why?” is your favorite question. You desire to learn and discover more about anything and everything, leading you to personal and professional growth.

● Cultured: On top of cultural moments, trends, and whatever is happening in the world

● Fierce Collaborator: You work well with all sorts of different folks, especially diverse teams (Creative, Media, Accounts, etc.) striving for the same goal - to Elevate each other and create amazing work together.

● Glass Half Full Perspective: You don’t see challenges - merely opportunities. In addition, you love a good problem to solve.

WHAT YOU’LL DO

● Insights Mining: Dig deep to uncover sharp, impactful, and resonant consumer insights and be able to distill them to fuel strategy and creative development.

● Data Analysis: Analyze, interpret, and make sense of data to create compelling stories.

● Consumer Research: Work with supervisor to design, conduct and manage consumer research (Competitive analysis, Exploratory, Testing, Campaign trackers, etc.) and report out to internal teams and client.

● Strategy: Craft sharp Briefs, Targets, and Strategies grounded in consumer, cultural, category, and brand insights

● Presenting and Writing: Captivate your audience with your storytelling and targeted presentations internally and to clients.

● Build Relationships: Support your team members. Create synergies among teams and foster strategic partnerships with external parties.

● Trendwatching: Staying current on related client trends, innovations, culture, and thought leadership.

QUALIFICATIONS

● Bachelor’s Degree required. Major in Marketing, Advertising, Communications, Business, or Psychology is preferred.

● 3+ years of working experience in advertising, marketing, marketing research, communications, or business development/strategy.

PREFERRED

● Experience in marketing research

● Passion for Asian culture

COMPUTER SKILLS

Google Drive proficiency, MS Office proficiency

WORK ENVIRONMENT

Hybrid office environment (3 days/week in-person, 2 days/week work from home).

Occasional travel to HQ, supported markets or clients may be required.

Salary- $55,000-$65,000 DOE