Strategist, Community Management

About the Role  

As our Community Strategist, you will get the opportunity to support the community management for a global beverage brand helping develop strategic approaches for audience growth, crafting custom 1:1 responses and content for audience engagement while helping us achieve maximum impact of the overarching brand story. You’re able to help create bold community-based social strategies, ideas and frameworks for clients. You stay on top of trending content and audience behaviors to help inform opportunistic content and strategies. You will work collaboratively with teams to deliver our offering of an end-to-end integrated approach pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients on their social channels. 

What You’ll Do 

• Maintain a strong understanding of social platforms and take a supporting role in all aspects of a social media intensive project – identifying the brand’s issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement


• Contribute to unplanned/opportunistic content daily stand-ups


• Supports community first tactics including S&D, real-time, influencer coordination, and UGC


• Interact with client teams including marketing and operations regularly


• Support building the brief and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments and ability to successfully navigate crisis communication execution as needed


• Monitor social media platforms and respond to and escalate audience comments as need (this could include, but is not limited to: Facebook, Instagram, Messenger, TikTok, Twitter and YouTube)


• Collaborate with analysts and media planners to report on channel results – specific data


• Keep up to date and provide recommendations on cultural events, news stories, social trends that may impact audience interaction with our clients’ brands

What You’ll Need  

• 0-2 years of experience in social marketing and/or community management


• Experience with leveraging social publishing tools/platforms (such as Sprinklr, Netbase, etc.) and a confident writing ability


• Growth mindset to learn the client’s business and start to be able to connect business challenges with community strategies/tactics


• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team


• Superior communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment


• Analytical skills and spreadsheet capabilities


• Client-facing experience with a comfort level for engaging with key senior decision-makers from both the client and agency sides


• Interest in the OTC/CPG industry

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

#LI-KS1