Style Strategist

The Stylist Strategist is responsible for driving and evolving Huckberry’s unique style POV across all customer-facing channels—campaigns, editorial, ecommerce, retail, and beyond. This role is equal parts visionary and executor: setting the tone for what “style at Huckberry” looks like, building looks that resonate with our community, and bringing to life stories that bridge product, brand, and lifestyle.

You’ll own the full spectrum of styling direction, from ideation and look development through on-set execution, while also tightening the systems and processes that enable our production team to run efficiently. Collaborating deeply with Design, Merchandising, Marketing, and Content, you’ll ensure every expression of our style is consistent, intentional, and elevated.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

• Own Huckberry’s Style DNA
• Define and evolve Huckberry’s distinct style language across all channels: campaign, editorial, ecommerce, and retail. Maintain guidelines that balance timeless utility with modern relevance, partnering with Merchandising to align hero styles and full looks that feel aspirational yet achievable
• Lead Look Building
• Develop seasonal and evergreen looks that reflect both product intent and merchandising strategy. Serve as the bridge between Brand, Merch, and Design to ensure hero products and styling direction are consistent across briefs, campaigns, and channels
• Direct Styling Across Production Types
• Oversee styling from pre-production through on-set execution for campaign and studio shoots. Manage freelance stylists and prep systems to ensure cohesive styling across hero campaigns, ecommerce, and social
• Manage Samples & Systems
• Own sample procurement and tracking for all productions. Partner with Buyers to streamline workflows and introduce tools or processes that improve speed, accuracy, and visibility across teams
• Be a Cross-Functional Creative Partner
• Translate product and merchandising strategies into cohesive styling narratives. Collaborate with Art Directors, Producers, and Marketing leads to ensure styling supports both creative storytelling and commercial priorities
• Style with a Strategic Lens
• Balance short-term campaign execution with long-term brand evolution. Infuse trends in ways that feel authentic to Huckberry’s customer, and use performance insights to continually refine direction

• 3–5 years of professional experience in styling, fashion direction, or visual merchandising within an e-commerce, retail, or lifestyle brand environment
• Proven ability to build looks that drive both brand storytelling and revenue, with a strong grasp of product hierarchy, outfitting, and seasonal merchandising cadence
• Deep understanding of menswear styling principles; translating fit, fabric, and design details into cohesive, compelling outfits across channels
• Experience partnering with Merchandising, Buying, and Marketing teams to highlight hero styles, capsule drops, and exclusive collaborations

• Highly organized with strong sample management, on-set styling, and production coordination skills; able to balance creative execution with operational precision

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Vacation & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

• Journal: http://huckberry.com/blog
• Youtube: https://www.youtube.com/@Huckberryco
• Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.