Subaru Internet BDC Sales Manager

Position Overview

The Subaru Internet Sales Manager is responsible for leading and growing the dealership’s digital sales operation. This role oversees internet lead performance, manages the BDC / Internet Sales team, and ensures customers receive a fast, transparent, and exceptional buying experience that aligns with Subaru’s core values of trust, safety, and long-term relationships.

This position requires a hands-on leader who understands digital retailing, lead management, and people development while driving measurable results.

Key Responsibilities

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  Manage and lead the Internet Sales / BDC team

  
  


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  Oversee all inbound and outbound internet, phone, text, and chat leads

  
  


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  Ensure fast response times and consistent follow-up processes

  
  


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  Set performance standards for appointments, show rates, and sales

  
  


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  Monitor CRM activity, lead quality, and team accountability

  
  


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  Train, coach, and develop team members on phone skills and process

  
  


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  Collaborate with Sales Managers to ensure smooth handoff and closing

  
  


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  Optimize scripts, templates, and digital communication strategies

  
  


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  Analyze reports and adjust strategies to improve conversion rates

  
  


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  Maintain Subaru brand standards in all customer interactions

  
  

Performance Expectations & Metrics

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  Lead response times within established benchmarks

  
  


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  Strong appointment-setting and appointment-show rates

  
  


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  Increased sales from internet-generated leads

  
  


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  High CRM compliance and data accuracy

  
  


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  Consistent customer satisfaction and CSI performance

  
  


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  Team engagement, retention, and development

  
  

Compensation may include:

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  Salary plus performance bonuses

  
  


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  Appointment, show, and sales-based incentives

  
  

Qualifications & Experience

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  Prior experience managing Internet Sales or BDC teams (automotive preferred)

  
  


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  Strong understanding of CRM systems and lead management processes

  
  


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  Proven ability to coach, motivate, and hold teams accountable

  
  


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  Excellent communication and leadership skills

  
  


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  Data-driven mindset with the ability to analyze performance metrics

  
  


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  Subaru experience is a plus, but not required

  
  

What We Offer

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  Competitive compensation package

  
  


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  Established Subaru brand with loyal customer base

  
  


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  Supportive leadership and proven sales processes

  
  


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  Opportunity for career growth within the dealership or auto group

  
  


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  Positive, professional work environment