System Analyst Adobe RealTime Customer Data Platform (Hybrid)

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System Analyst – Adobe Real‑Time Customer Data Platform

Location: Dallas, TX or Akron, OH (Hybrid)

POSITION SUMMARY:

We are seeking a Systems Analyst to support our Adobe Real‑Time Customer Data Platform (RTCDP) and broader Adobe Experience Platform (AEP) ecosystem. This role serves as a key liaison between marketing stakeholders, platform teams, and technical delivery partners, ensuring that business needs are clearly translated into well‑defined functional and technical requirements.

The ideal candidate combines strong marketing domain knowledge, high technical aptitude, and exceptional documentation and communication skills.

RESPONSIBILITIES:

• Elicit, analyze, and document functional requirements for marketing and customer data use cases
• Translate business needs into clear technical stories, acceptance criteria, test cases, and implementation artifacts
• Partner with marketing teams to support user journeys, channel activation campaigns, and personalization use cases
• Support requirements related to Adobe RTCDP and AEP, including:
  • Audience definition and activation
  • Data ingestion and enrichment
  • Profile and identity considerations
• Facilitate discussions between business, marketing, engineering, and platform teams to ensure shared understanding
• Maintain high‑quality documentation, including:
  • Business requirements documents (BRDs)
  • Functional specifications
  • User stories and process flows
• Assist with validation of delivered solutions against documented requirements
• Use spreadsheets and other analytical tools to support requirement analysis, data validation, and impact assessment

POSITION QUALIFICATIONS:

• Experience working as a Technical Systems or Functional Analyst, or similar role
• Familiarity with Adobe RTCDP and/or Adobe Experience Platform (AEP)
• Solid understanding of marketing concepts, including:
  • Customer/user journeys
  • Campaign orchestration
  • Channel activation (email, SMS, digital channels)
• Strong technical aptitude, including comfort working with:
  • Spreadsheets (Excel, Google Sheets)
  • Structured documentation and data‑oriented thinking
• Proven ability to write clear, concise, and actionable requirements
• Excellent communication skills, both written and verbal
• Ability to work effectively with cross‑functional teams

Preferred Qualifications:

• Hands‑on experience with Adobe Experience Cloud tools (e.g., Journey Optimizer, Campaign, Analytics)
• Experience working in Agile or hybrid delivery environments
• Familiarity with customer data concepts such as profiles, identities, and segmentation
• Prior experience supporting marketing technology or MarTech platforms

BENEFITS & PERKS:

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous time off + company holidays
• Merchandise discount
• Learning & Development programs
• Much more!