Take 5 - Fleet Sales and Marketing Manager

Position Summary:
The Fleet Sales and Marketing Manager is responsible for driving growth in the fleet customer segment by developing and executing sales strategies, building long-term client relationships, and leading targeted marketing initiatives. This role requires a balance of strategic planning and hands-on execution, with a focus on expanding market share, increasing revenue, and strengthening brand visibility in the fleet services sector.

Key Responsibilities:

• Develop and implement sales strategies to acquire new fleet accounts and grow existing customer relationships.
• Identify business opportunities with local, regional, and national fleets.
• Build strong relationships with fleet managers, procurement officers, and business owners to understand needs and tailor solutions.
• Collaborate with marketing to design campaigns, promotions, and materials targeting fleet decision-makers.
• Monitor industry trends, competitor activities, and customer feedback to adjust strategy and maintain a competitive edge.
• Oversee pricing strategies, contract negotiations, and service agreements for fleet clients.
• Track sales performance against targets and provide regular reporting to leadership.
• Partner with operations to ensure service quality and customer satisfaction.
• Identify large employers  for employer discount opportunities to drive consumer business.  
• Represent the company at trade shows, industry events, and networking opportunities.
• Manage budget for fleet sales and marketing initiatives, ensuring ROI on campaigns.

Qualifications:

• Strong knowledge of B2B sales cycles and contract negotiation.
• Proven track record of achieving sales growth and developing new business.
• Excellent communication, presentation, and relationship-building skills.
• Strategic thinker with ability to execute tactical initiatives.
• Proficiency in CRM systems, data analysis, and Microsoft Office Suite.
• Willingness for extensive travel within Iowa, Kansas, Nebraska, and Missouri.   

Key Competencies:

• Results-driven with a  focus on achieving measurable outcomes.
• Strong leadership and  collaboration skills.
• Customer-centric mindset  with ability to build trust and credibility.
• Analytical problem  solver who can identify opportunities and mitigate risks.
• Self-motivated and  adaptable to a fast-paced, evolving market.