Talent Marketing Manager

14251 Talent Marketing Manager, Arden Hills, MN, 6 months Contract
Sigma, Inc. is looking for Talent Marketing Manager to work hybridly in Arden Hills, MN.

Schedule: Monday-Friday 8 am-5 pm, Hybrid Schedule.

Position Overview:

Sigma, Inc. is seeking an experienced Senior Talent Marketing & HR Communications Lead to drive strategic talent marketing, employer value proposition (EVP) alignment, and HR communications initiatives for Land O'Lakes. This role is responsible for shaping and executing best-in-class candidate and employee marketing strategies across the full talent lifecycle while partnering closely with Corporate Communications, Digital Marketing, HR, and leadership teams.

The ideal candidate is a strategic marketing leader with strong digital, content, and employer branding expertise who thrives in ambiguity and can lead complex, cross-functional initiatives.

Key Responsibilities

Strategic Talent Marketing & Leadership

• Develop and execute the Talent Marketing (TM) strategy across candidate and employee lifecycle stages
• Lead and mentor Talent Marketing Consultants to ensure best-in-class candidate marketing practices
• Expand talent marketing capabilities across the full employee lifecycle
• Partner with Corporate Communications to align content strategy, messaging, and publishing calendars
• Collaborate with Corporate Digital Marketing to remain current on platforms, tools, and digital best practices
• Provide input and leadership on vendor selection, management, and content production related to talent marketing and HR initiatives

HR Communications Content Development

• Craft clear, compelling messaging for HR initiatives including policy updates, program launches, and employee resources
• Maintain and update static HR content such as Front Door pages, FAQs, and employee guides
• Create original written and graphic content for diverse audiences, including copywriting and light design support
• Serve as the primary liaison between HR and Corporate Communications to ensure cohesive messaging and editorial alignment
• Develop and integrate digital communications strategies aligned with company business objectives and departmental priorities

EVP & Messaging Alignment

• Own, evolve, and operationalize the Employer Value Proposition (EVP) across all HR and talent communications
• Develop thematic messaging that connects HR initiatives to organizational culture, values, and employer brand
• Partner with HR and leadership teams to embed EVP messaging into talent marketing and employee communications
• Ensure the Land O'Lakes talent brand and reputation are strengthened through social media and digital channels
• Monitor industry and company news and manage reputational issues in partnership with Corporate Communications
• Support the development of talent communities and career site strategies in collaboration with Talent Acquisition and Communications teams

Budget Management & Talent Marketing Analytics

• Develop dashboards and metrics to measure and communicate the impact of Talent Marketing initiatives
• Draft proposals and secure stakeholder support for talent marketing investments
• Partner with Portfolio Management to incorporate Talent Marketing metrics into ROI analyses
• Review and analyze reports to assess performance and ROI, with emphasis on candidate marketing investments

Required Qualifications

• Bachelor's degree required
• Minimum of 5 years of related experience in Communications, Digital Marketing, Talent Marketing, or similar fields
• Experience in marketing, communications, talent experience, or customer-facing HR roles
• Strong understanding of customer-centric and human-centered design principles
• Experience managing digital execution, including day-to-day site maintenance and campaign-based initiatives
• Knowledge of employment branding and employer value proposition development
• Proven experience leading complex projects, managing risk, and driving high-quality results
• Innovative mindset with the ability to operate effectively in ambiguous environments

Preferred Qualifications:

• Master's degree
• 3+ years of experience in the talent experience or employer branding space
• 2+ years of experience managing social media communities
• Digital site development and production experience
• Process improvement experience
• Data analytics and reporting experience

Additional Requirements:

• Background check and drug test are required and must be completed prior to assignment start

Work Environment:

• Hybrid work environment
• Cross-functional, collaborative corporate setting