Tasting Room Lead - Sterling Vineyards

About Us

Internationally known, Sterling Vineyards is one of the most visited wineries in Napa Valley. Modeled after a Greek monastery, the winery sits 300 feet above the valley floor where visitors take an aerial tram to access the top-quality Bordeaux varietals and majestic 360-degree views of Napa Valley.  

About the Role

The Tasting Room Lead is an ambassador all guest interactions through pouring and selling wines, hosting tastings, guiding tours and welcoming all visitors. The Tasting Room Lead will act as shift supervisor to lead by example and direct daily activities of Hospitality Associates in partnership with the Assistant Hospitality Manager.

Key Responsibilities

• Help achieve or exceed DTC financial goals 

• Follow inventory controls to minimize monthly loss and expense 

• Greet guests and answer questions about wines, merchandise, history, and facilities 

• Host tastings that reflect the Sterling Vineyards brand and drive sales and loyalty 

• Process POS transactions accurately 

• Report tips and gratuities accurately 

• Open, close, and operate cash registers 

• Build and maintain long-term guest relationships 

• Serve as a host for VIP guests 

• Maintain guest service standards 

• Educate guests on winemaking and winery history 

• Promote wine club membership to increase sales and loyalty 

• Engage guests, resolve service issues, and identify opportunities for improvement 

• Set up and host tastings and tours 

• Pour wines and educate guests with enthusiasm 

• Audit tours and tastings to ensure quality standards are met 

• Follow GAMES and Hospitality Academy standards 

• Partner with the Wine Club Ambassador to deliver exceptional wine club experiences 

• Support special events as a brand ambassador 

• Serve as a resource on wines, vintages, production, availability, and awards 

• Collaborate with colleagues to deliver exceptional guest experiences 

• Drive WISE sales and service results 

• Participate in TWE training programs 

• Provide backup support for tastings and tours 

• Train hospitality staff to deliver financial and guest experience goals 

• Foster a culture of excellence across the team 

• Stay active in the local wine community 

• Stock, organize, and maintain a clean work environment 

• Manage team breaks and lunches during shifts 

• Ensure compliance with TWE Zero Harm and Health & Safety standards 

• Partner with maintenance to keep guest areas, grounds, and facilities presentation-ready

About You

• Minimum of 2 years’ wine sales, restaurant and/or hospitality service experience

• Self-motivated, highly organized, and require minimal day-to-day direction

• Can effectively communicate with all levels of employees and consumers

• Able to work flexible shifts, weekends and holidays

• Strong knowledge of the Napa Valley area, food and wine market

• Basic understanding of wine and winemaking

• Able to travel on occasion to other Company locations

• Able to lift 40 pounds

• At least 21 years of age

• Clean professional appearance 

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.  We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.

Benefits depend on your work category and may include

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a “TWE4ME Day” – a day to spend however you choose!

• Paid Parental & Caregiver Leave: Generous time off for life’s big moments.

• Volunteer Days: Get paid to give back—2 full days each year!

• Flexible Work Options: Find your flex—hybrid and custom schedules available for certain roles.

• Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.

• 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.

• Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.

• Wine Perks & Discounts: Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous product allowance.

• Recognition & Rewards: Celebrate wins and earn fun rewards.

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact [email protected], quoting the job title and reference number.