Tasting Room Manager

 Join the Legacy – Become Our Next General Manager at Willamette Valley Vineyards Tasting Room & Restaurant on the Vancouver Waterfront!

Are you a dynamic, entrepreneurial leader with a passion for wine and a drive for excellence? This is your chance to play a key role at one of Oregon’s most iconic wineries – Willamette Valley Vineyards – the name that sets the gold standard for Pinot Noir in the Willamette Valley.

We are looking for a results-oriented General Manager to lead our talented team at our Vancouver Waterfront Tasting Room, overlooking the beautiful Columbia River, while delivering an unforgettable, wine-centric destination experience. You'll be at the heart of creating lasting memories for our guests, Wine Club Members, and Owners, all while driving sales and elevating the brand's presence in the local community.

In this pivotal role, you’ll act as a managing partner – empowered to lead with vision and purpose. From mentoring your team and shaping an outstanding guest experience, to forging meaningful community relationships, your leadership will directly contribute to the continued growth and success of our story.

This isn’t just a job – it’s an opportunity to be part of wine history, to lead with passion, and to grow with a company that believes in excellence, integrity, and innovation.

Ready to raise a glass to your next great adventure? Let’s talk.

Our General Manager Position Offers:

• Competitive pay
• Health and vacation benefits.
• Generous team member discounts on dining, wine, and merchandise.

What You’ll Do as General Manager at Willamette Valley Vineyards:

• Lead the Guest Experience: Oversee daily operations across the Tasting Room, Wine Club, Hospitality, and Kitchen—ensuring every visitor enjoys a warm, seamless, and unforgettable experience.
• Shape a Destination: Help elevate our winery into a premier global wine and culinary travel destination by crafting immersive experiences, offering top-tier hospitality, and delivering meaningful education about Oregon wine.
• Champion the Customer Voice: Foster a guest-first culture by actively listening to feedback and continuously enhancing the customer journey.
• Grow and Nurture Our Wine Club: Expand our Wine Club by focusing on compelling offerings, unique benefits, and outstanding member satisfaction.
• Celebrate Ownership: Inspire wine enthusiasts to become Winery Owners and create unforgettable moments that honor and reward their investment.
• Empower and Guide the Team: Provide hands-on leadership to Tasting Room Leads, offering mentorship, training, and support—while stepping in when needed to ensure smooth operations.
• Drive Team Engagement: Lead weekly team meetings, manage scheduling (via Homebase), oversee payroll approval, and develop clear, growth-oriented work plans and annual performance reviews.
• Ignite Local Buzz: Craft and execute impactful local marketing strategies—build community relationships, boost visibility through social media, and elevate the Willamette Valley Vineyards brand in regional outlets.
• Steer the Business: Develop and manage the annual budget, track performance, and ensure financial goals are met through strategic planning and cost management.
• Keep Score & Stay Transparent: Monitor KPIs and operational metrics, keeping performance visible and aligned with organizational goals through regular dashboards shared with the CFO and CEO.
• Protect the Brand: Ensure the property is always clean, orderly, and visually stunning—taking swift action on any maintenance or repair needs.
• Oversee Spending Wisely: Approve invoices within spending limits, submit purchase orders for approval, and ensure responsible use of resources.
• Uphold Excellence: Enforce company policies and procedures with integrity and professionalism.
• Collaborate Across Departments: Work closely with other department leaders to drive profitability and bring the Willamette Valley Vineyards mission and vision to life.
• Champion Sustainability: Recommend and implement environmentally friendly practices that enhance our commitment to sustainability and stewardship.
• Adapt and Excel: Embrace new challenges and take on additional responsibilities as assigned by the CEO.

• Must have a minimum of 5-7 years of retail, restaurant, or hospitality management experience.
• Must have a valid MAST Servers Permit and Food Handlers Card (ServSafe).
• Must be available to work peak tourism and traffic times including holidays, weekends, and evenings.
• Must be able to stand for long periods of time, lift and carry 40lbs, and work in a fast paced environment.
• Have effective project management skills; ability to plan, organize, and follow-through with attention to detail.
• Enjoy working in a dynamic and fast-paced environment.
• Exceptional written and oral interpersonal communications skills. 
• Proficient in Microsoft software products, apps and customer relationship management software.
• Exhibit a high degree of emotional intelligence, self-awareness and vulnerability.
• Exemplify supervisory skills, including the ability to lead and delegate tasks with effective follow-up.

Willamette Valley Vineyards is an equal opportunity employer.