Tech Process Senior Associate - YouTube - Media

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At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

As the Tech Process Senior Associate - (Media Activation Builder) you will serve as a vital member of moving a marketing program from conception to completion. You will support the successful implementation and execution of media campaigns across various channels. In this role, you will work closely with the production team to translate media strategies into actionable plans, manage campaign trafficking and delivery, and ensure campaigns are launched seamlessly and perform optimally. 

The base salary range for this full-time position is $62,000 - $74,000 + bonus + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in this role posting reflect the base salary only, and do not include bonus or benefits. Some benefits information is included in this job description, and your recruiter can share more about the specific salary range and benefits for this position during the hiring process. 

Position Responsibilities:

Campaign Implementation:

• Setup and traffic media campaigns across various platforms (e.g., display, social, video, search)

• Ensure accurate ad placements, targeting parameters, and creative assets are delivered to media partners

• Monitor campaign delivery and performance, identifying and troubleshooting any issues

• Collaborate with ad operations and creative teams to ensure smooth campaign execution

• Work closely with the marketing team to understand campaign objectives and target audiences

• Collaborate with teammates to continuously optimize output and program performance

Testing and Optimization:

• Conduct thorough testing of campaigns across different channels and devices

• Troubleshoot and resolve any rendering or deliverability issues

• Analyze campaign performance data from existing dashboards and platforms to make data-driven recommendations for campaign optimization

• A/B test different campaign elements to improve engagement and conversion rates

• Provide campaign performance results in comparison to industry and internal benchmarks 

Data Analysis and Reporting:

• Review campaign performance metrics, providing regular reports to the Media Delivery Manager

• Identify trends and insights to optimize campaign performance

• Assist in preparing post-campaign analysis and recommendations

Collaboration and Communication:

• Work closely with the marketing team to understand campaign objectives and target audiences

• Collaborate with teammates to continuously optimize output and program performance

Minimum Qualifications:

• 3+ years of experience in media activation, ad operations, or a similar role

• Strong understanding of digital media platforms such as Google, Meta, LinkedIn and ad serving technologies such as Doubleclick

• Proficient in media analytics tools such as Google Analytics and Tag Manager

• Excellent attention to detail and organizational skills

• Ability to identify and communicate issues to team lead and collaborate on troubleshooting

• Understanding of marketing operations, processes, business requirements

Preferred qualifications:

• Knowledge of marketing automation and CRM systems

• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage

• We support your family with gender-neutral baby bonding leave, 24-26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums

• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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Google Operations Center (GOC) is committed to equal employment opportunities regardless of race, creed, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status or any other basis protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

To ensure a barrier-free interview, please mention any required assistance or specific arrangements in your application and confirm them with your recruiter.

To all recruitment agencies: Google Operations Center (GOC) does not accept agency resumes. Please do not forward resumes to our jobs alias, GOC employees, or any other organization location. GOC  is not responsible for any fees related to unsolicited resumes.

Thanks for your interest in this opportunity! Our recruitment team will contact you if your profile is a good fit for the role. If you don't hear from us within 2-3 weeks, please consider your application unsuccessful at this time. We value your patience throughout this time. For any questions, feel free to reach out to us at [email protected].