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Location: This position will be onsite at our corporate offices in Allen, Texas (Dallas-Fort Worth area).
The Technical Marketing Manager will lead detailed
technical comparisons and assessments of competitive product offerings,
focusing on functional use-cases, design for quality, and design for cost. This
role involves developing and executing rigorous test plans, conducting in-depth
product teardowns, and reporting technical findings to drive two primary
outcomes: 1) creating compelling marketing collateral that highlights Sol-Ark’s
strengths and competitors’ limitations, and 2) synthesizing design best practices
to inform continuous product improvement through benchmarking. The candidate
will collaborate closely with Product Marketing, Product Management,
Engineering, and Applications Engineering teams to maximize the impact of
competitive analysis. We seek a technically proficient individual with a
background in power electronics and electrical systems, ideally with an
engineering or technician education, to deliver data-driven insights and
marketing strategies.
Competitive Analysis and
Teardowns: Conduct in-depth technical evaluations of Sol-Ark’s
products (e.g., hybrid inverters, microinverters) against competitors,
assessing functionality, reliability, and cost through hands-on testing and
detailed product teardowns.
Design for Quality
Assessments: Analyze competitor and Sol-Ark products for reliability,
durability, and performance under real-world conditions (e.g., thermal stress,
electrical load, environmental factors), identifying design strengths and
weaknesses using tools like failure mode analysis (FMEA) and reliability
testing protocols.
Design for Cost
Assessments: Evaluate component selection, manufacturing processes, and
design efficiencies to assess cost-effectiveness, comparing Sol-Ark’s solutions
to competitors’ to identify opportunities for cost optimization without
compromising quality.
Test Plan Development: Design and execute
comprehensive test plans and procedures to validate product performance,
reliability, and efficiency, ensuring alignment with industry standards.
Marketing Collateral
Creation: Partner with Product Marketing to develop compelling
assets (e.g., whitepapers, videos, datasheets, case studies) that translate
technical findings into clear, market-facing content, emphasizing Sol-Ark’s
superior design, reliability, or cost advantages.
Design Best Practices
Synthesis: Document and synthesize insights from competitive
benchmarking to identify industry-leading design practices, providing
actionable recommendations to Engineering and Product Management for continuous
product improvement (e.g., mechanical, electrical, functional).
Technical Reporting: Produce detailed reports
summarizing findings from competitive analyses, teardowns, and quality/cost
assessments, translating complex data into actionable insights for both
technical and marketing teams.
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