Territory Sales Manager - Austin & Emerging Markets
Torani is looking for a Territory Sales Manager to help grow our presence across the vibrant and fast-evolving Austin market. This role is ideal for a relationship builder who loves connecting with independent coffee shops, beverage innovators, local chains, and small business owners. You'll serve as a local Torani ambassador, building grassroots partnerships that increase brand awareness, drive product adoption, and create long-term customer relationships.
The right person thrives in a highly collaborative environment, enjoys being out in the market, and is energized by helping small businesses succeed. You will work closely with operators to understand their needs, introduce creative beverage solutions, provide training and support, and help bring the Torani brand to life in ways that create mutual growth. By embodying Torani's values, you will help strengthen our local community while creating new opportunities to scale our business across one of the most exciting beverage markets in the country.
Why You'll Love Working at Torani: At Torani, we're more than a flavor company. We're a people-first, purpose-driven organization where growth, opportunity, and shared success are part of everything we do. Whether you're helping an independent café launch its next signature beverage or partnering with cross-functional teams to expand distribution, you'll be part of a culture that values creativity, collaboration, and making a positive impact. If you're excited about supporting local businesses while helping a beloved brand grow, you'll thrive here.
Do you have what it takes to help us infuse flavor across Austin and beyond, one customer and community partnership at a time? If so, we'd love to talk to you!
Success Factors (First 12-18 Months)
- Relationship Builder: You have developed meaningful relationships across the Austin beverage community, becoming a trusted partner to local coffee shops, tea shops, smoothie concepts, specialty beverage retailers, and emerging multi-unit operators. Customers know you as someone who helps their business succeed, not just a salesperson.
- Grassroots Growth Driver: You have identified and secured new customer opportunities throughout the territory, increasing distribution, menu placements, and product visibility. Through local networking, events, and partnership development, you've expanded Torani's presence on shelves, behind counters, and on menus across the market.
- Community Connector: You are actively involved in Austin's food and beverage ecosystem, attending local events, supporting industry organizations, and building strategic partnerships that strengthen Torani's reputation within the small business community. You understand local market trends and can identify emerging opportunities before competitors.
- Business Development Champion: You have established a strong sales pipeline, consistently growing territory revenue through new customer acquisition, account development, and local activation initiatives. Your efforts demonstrate how local market investments can scale into sustainable regional growth.
- Collaborative Partner: You have built strong relationships with regional and national colleagues, partnering closely with marketing, customer service, category development, and sales leadership to execute programs that support customer growth and enhance the customer experience.
- Ooze Torani Culture and Have Fun!
What You'll Bring
- Bachelor's degree or equivalent combination of education and relevant business experience
- 2-4 years of sales, account management, business development, hospitality, foodservice, beverage, or customer-facing experience
- Demonstrated ability to build authentic relationships with customers and community partners
- Strong communication, presentation, and networking skills
- Self-motivated and comfortable working independently in a field-based sales environment
- Experience using CRM platforms such as Salesforce or similar tools is preferred
- Passion for specialty coffee, beverages, hospitality, or supporting local businesses
- M-F work schedule with occasional evenings or weekends for customer events and community engagement activities
- Local travel throughout the Austin metro area up to 50%
Why People Love Working Here
Why Torani
- Become an owner: Every regular team member participates in Torani's Employee Stock Ownership Plan (ESOP), giving you the opportunity to share in the long-term success you're helping create. Profit Sharing, an annual bonus, and a 401(k) company match are just a few of the additional ways we celebrate and reward that success together.
- Growing with purpose For more than 35 years, Torani has grown year after year. That growth creates opportunities to build new skills, work with new technologies, and take on new challenges to keep building our business.
- Better together: We work across teams, solve problems together, and support one another through both successes and setbacks.
More to Love
- Healthcare that's fully covered: We pay 100% of medical, dental, and vision premiums for our team members.
- Celebrate together: From Company Day and cultural heritage celebrations to team lunches and milestone celebrations, we make time to connect and celebrate.
- The perks are pretty delicious: Enjoy unlimited Italian sodas, flavored lattes, and plenty of opportunities to taste the products we're creating together.
- And, of course, the essentials: Competitive pay, paid time off, and a comprehensive benefits package to support you.
Work Location: Remote/Field-Based | Austin & Emerging Markets in Texas Territory
Salary Range: $72,126 - $80,195
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