Territory Sales Representative - Non-Alc

Requisition ID: 38530 

Cheers to creating an incredible tomorrow!  

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

Crafted Highlights:    

In the role of Territory Sales Representative, you will be responsible for building and maintaining relationships to increase market share and promote our portfolio within your territory. Your role involves developing relationships with store managers and other decision makers and driving sales to meet company objectives. You will focus on gaining new distribution, expanding volume in existing accounts, and executing promotions at store level.

The ideal candidate is a goal-oriented, revenue-focused individual with strong relationship-building skills and the ability to identify new business opportunities.

What You’ll Be Brewing:

• Build a positive rapport with retail customers within a defined territory; understand the opportunities, customer issues, challenges and be responsive in answering questions and provide adequate responses in a timely and professional manner.


• Within assigned territory, execute the sales plan through expanded SKU distribution, improved or increased shelf space, displays and the placement of brand collateral at retail.        


• Execute Annual Operating Plan (AOP) as defined within the assigned territory, including efficient execution of existing and new promotional events and calendars. Ensure that all key strategies and objectives are executed as designed.        


• Submit regular recaps outlining objectives, results, barriers and opportunities. Participate in sales/business meetings and presentations.        


• Stay abreast of product knowledge on all new and existing product lines while understanding products offered by competitors in the marketplace.         

Key Ingredients:  

• You have a Bachelor’s degree and/or 1+ years experience in sales or management, preferably in the non-alcoholic beverage space, consumer products, or working directly with a beverage / consumer products industry


• Strong business acumen with an entrepreneurial spirit            


• Exceptional interpersonal and customer service skills with the ability to interact effectively with internal and external customers   


• Strong communication (verbal/written) and negotiation skills            


• Proficient with Microsoft Office Suite or related software (Word, Excel, PowerPoint)            


• Ability to work independently, remotely and as a team            


• Passion for winning, a results-oriented attitude, a thoughtful approach to problem-solving, and positive energy        


• Ability and willingness to travel regularly within the assigned market or territory to support business needs, as well as occasional meetings, trainings, and events outside the assigned territory.

Beverage Bonuses:   

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities 

• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 

• Access to cool brand clothing and swag, top events and, of course... free beer and beverages!  

• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences   

• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time. 

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail [email protected]. 

Pay and Benefits:



At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $58,700.00 - $77,100.00 (posting salary range) + 10% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.