Territory Trade Marketer(Beverage)

• Deliver and exceed secondary sales targets within the assigned territory.
  
• Develop and execute territory sales plans to drive revenue growth and market penetration.
  
• Monitor sales performance and implement corrective actions to address gaps and capitalize on opportunities.
  
• Ensure effective route -to -market execution to maximize productivity and sales efficiency.
  

• Manage distributor relationships to ensure achievement of sales, distribution, and service level objectives.
  
• Monitor distributor stock levels and replenishment to prevent stock -outs and ensure product availability.
  
• Conduct regular distributor business reviews and provide recommendations for performance improvement.
  
• Ensure compliance with company policies, processes, and reporting requirements.
  

• Supervise and support Van Sales Representatives, Order Bookers, and field sales teams.
  
• Manage and coordinate activities of third -party sales agencies to ensure alignment with business objectives.
  
• Set performance targets, monitor productivity, and provide coaching and guidance to field teams.
  
• Conduct regular market visits to assess execution standards and team effectiveness.
  

• Drive product visibility, merchandising excellence, and adherence to company standards at retail outlets.
  
• Execute trade marketing initiatives, promotions, and market activation programs.
  
• Ensure availability and proper placement of POS materials and promotional assets.
  
• Monitor campaign effectiveness and provide feedback for continuous improvement.
  

• Expand outlet coverage and identify opportunities for new business acquisition.
  
• Build and maintain strong relationships with distributors, retailers, and key trade partners.
  
• Identify distribution gaps and implement initiatives to improve market penetration.
  
• Ensure excellent customer service and timely resolution of trade -related issues.
  

• Monitor competitor activities, pricing, promotions, and market trends.
  
• Gather and analyze market intelligence to support business decision -making.
  
• Prepare accurate sales, distribution, and performance reports.
  
• Utilize sales data and analytics to identify opportunities and improve territory performance.
  

Requirements

• Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.
  

• Minimum of five (5) years' experience in FMCG sales.
  
• Demonstrated experience managing distributors and distributor operations.
  
• Experience supervising Van Sales Representatives and/or Order Bookers.
  
• Proven track record of driving territory sales growth and market execution.
  
• Experience managing sales teams, field execution teams, or third -party sales agencies.
  
• Strong understanding of secondary sales management and route -to -market operations.
  
• Strong analytical, reporting, and performance management capabilities.
  

• Experience within the beverage industry.
  
• Experience working with third -party sales agencies.
  
• Experience in General Trade and Van Sales operations.
  
• Key Competencies
  
• Sales and Commercial Acumen
  
• Distributor Management
  
• Team Leadership and Coaching
  
• Territory Planning and Execution
  
• Negotiation and Relationship Management
  
• Trade Marketing and Merchandising
  
• Market Analysis and Business Insights
  
• Performance Management
  
• Problem Solving and Decision Making
  
• Communication and Interpersonal Skills
  
• Data Analysis and Reporting
  
• Results -Oriented Mindset