TikTok Channel Manager

TikTok Channel Manager

About us: At Spin, recruitment is about more than filling roles; it’s about creating real human connections. We partner with leading U.S. companies to help them hire exceptional talent through a true direct-hire process, ensuring candidates join our clients’ teams directly while we support them throughout the journey.

You’ll join a founder-led, fast-growing home-care brand that’s redefining what clean smells like. Its laundry detergents carry layered fragrances inspired by fine colognes and candles, in packaging made to stay out on display — turning one of the most mundane chores in the house into something people actually look forward to.

The brand was built on TikTok. Organic content took it from a handful of orders a day to hundreds, and today it sells across its own site, TikTok Shop and Amazon. TikTok Shop is where the community discovers the products and falls in love with them — and now the brand needs someone to own the channel end to end and build it into a true growth engine.

As TikTok Channel Manager, you’ll run the day-to-day engine of the channel and shape the strategy behind it: assortment and pricing, ads, creator sourcing and relationships, and Live shopping. You’ll be the go-to person for everything TikTok and the main point of contact with the brand’s TikTok account reps, reporting to the VP of Ecommerce.

One day you might launch a monthly creator challenge in Discord and approve a wave of sample requests. The next, you’re prepping a host lineup for a megalive, refining GMV Max campaigns, or untangling a tricky order issue with TikTok support. You won’t support a channel — you’ll own one, and see your work show up directly in the numbers.

What You’ll Do

• Own assortment, pricing, and promotions. 


• Manage all product listings in TikTok Shop and keep them accurate, on-brand, and optimized to convert


• Own channel assortment and pricing strategy, bringing recommendations to leadership for sign-off


• Register for all relevant TikTok campaigns and promotions, then monitor and report on their performance


• Track what is working and adjust the promotional calendar to maximize GMV and protect margin


• Drive advertising performance


• Manage GMV Max campaigns day-to-day, including budgets, targeting, and optimization


• Report on ad efficiency and use insights to define content strategy


• Evaluate and test various TikTok advertising tactics


• Build and grow our creator community


• Run product seeding at scale through mass outreach automation and sample approvals


• Manage day-to-day creator relationships and community engagement in our Discord


• Ideate, launch, and execute monthly creator challenges, including tracking results and processing payouts


• Identify top-performing creators and deepen those partnerships over time


• Lead LIVE programming


• Manage our roster of live hosts, including scheduling, briefing, and commissions


• Plan and execute megalives from concept to post-event recap


• Build the channel P&L


• Manage the TikTok Shop P&L in partnership with the VP of Ecommerce


• Build and manage the channel budget across ads, product sampling, creator payouts, and live host costs


• Track performance against monthly and quarterly targets and report results to leadership


• Make every investment earn its keep, from ads to samples to megalives, and shift spend toward what drives profitable growth


• Keep the channel running smoothly


• Troubleshoot and resolve TikTok Shop order issues quickly so every customer has a great experience


• Serve as the primary point of contact with our TikTok account reps, staying ahead of platform changes, programs, and opportunities

What You Bring

• 2 to 3 years of experience, ideally with a business background or exposure to digital marketing, e-commerce, or social commerce


• Hands-on familiarity with TikTok Shop, Seller Center, or creator and affiliate programs is a strong plus


• Highly organized and able to juggle many moving parts, from sample requests queues to live schedules to campaign deadlines


• Comfortable with numbers and detail-oriented: you can read a performance dashboard, spot what changed, and explain why it matters


• A natural relationship builder who enjoys working with creators and keeping a community engaged


• Resourceful problem solver who takes ownership of issues until they are fully resolved


• Comfortable using automation and AI tools to work smarter and scale your impact


• Thrives in a small, fast-moving team where ownership is high and ambiguity is real

This Role Is For You If

• You want to own a channel, not just support one.


• You’re excited by the idea of building something from the ground up and watching it grow.


• You live on TikTok and have opinions about what makes content, creators and lives actually sell.


• You enjoy both the creative side of community building and the operational side of making things run.


• You want to help shape how a modern consumer brand wins in social commerce.

Salary & Benefits

• Location: Venice, CA.


• Salary: $80,000 – $90,000 USD base salary per year, plus benefits.


• Reporting to the VP of Ecommerce.


• This is a full-time, long-term position.


• The position is immediately available.


• Additional perks and benefits.

Ready to apply? We'd love to hear your story. The next step is a short application where you can share more about your background and upload your resume. Take your time — we read every response carefully.