We're not just looking for someone who can make cool content. We're looking for someone who can capture what it feels like to walk into our stores — the energy, the deals, the people, the vibe — and turn that into meaningful moments online. This role is for a customer-obsessed content creator who lives and breathes social media, understands how to market responsibly in cannabis, and knows how to turn real-life customer experiences into digital storytelling that builds community and drives traffic.
Your Mission
Represent the customer journey through videos, posts, reels, and stories
Promote in-store deals, product launches, and events — always with compliance in mind
Show off what makes each of our stores unique, exciting, and welcoming
Capture authentic moments with team members, happy customers (with consent), and community interactions
Collaborate with marketing to align on campaigns, brand voice, and strategy
Monitor social engagement and respond to audience questions in a professional, human tone
Qualifications
Must be 21+ years old (required for cannabis industry)
Experience creating content for brands — ideally in retail, lifestyle, or cannabis
Portfolio or social media handles showcasing engaging, relevant content
Deep understanding of what’s allowed and what’s not in cannabis marketing (no consumption, age-gating, product labeling rules, etc.)
Passion for cannabis and community culture
Comfortable filming in-store, with customers, and at events — you’re the eyes and ears of the customer
Able to work independently, with great communication and self-motivation
Compensation & Benefits
Pay: Negotiable based on experience, audience reach, and deliverables
Flexible work structure — we care more about output than clock-ins
Opportunity to shape the public-facing voice of one of Michigan’s most exciting cannabis brands
Priority invites to store events, vendor takeovers, and special promos
Creative ownership with real brand impact — no fluff work
Why This Role Matters In a fast-growing cannabis market, the customer experience is everything. We're not just selling products — we're building trust, community, and brand loyalty. You’ll be the person who brings that experience to life in ways that resonate and convert. Ready to Create With Purpose? Send us your portfolio, social handles, or a few sample clips. Let’s build something worth talking about. Compliance Note: All content must follow Michigan state cannabis marketing regulations. No on-camera consumption, product claims, or age-restricted content without proper disclaimers.
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