TikTok Shop Account Strategist

Tiger Tracks is a full-service TikTok Shop agency helping brands win on the fastest-growing commerce platform. We manage the full creator commerce lifecycle -- from shop setup and listing optimization to organic creator sourcing, affiliate management, and paid amplification via GMV Max. We work with and through retail agency partners to bring TikTok Shop expertise to major consumer brands across CPG, food & beverage, personal care, and more.

We're looking for a sharp, organized, and commercially-minded TikTok Shop strategist to support a growing book of client work. This contractor will be the operational and strategic engine behind client engagements -- building audits, managing creator pipelines, producing recurring reporting, and helping translate TikTok Shop performance into clear, compelling narratives for brand stakeholders.

This is a client-facing role. You'll work closely with our agency partners and their brand clients, so strong communication and presentation skills are just as important as platform fluency.

What You'll Do

Strategy & Onboarding

• Conduct new listing audits using our Listing Matrix framework -- competitive assessment, SEO/keyword research, shop & creator readiness, and listing optimization


• Build 30/60/90 day go-to-market roadmaps for brands launching on TikTok Shop for the first time


• Assess brand organic presence, content velocity, and competitive positioning ahead of launch


• Identify and recommend SKU prioritization, launch offers, and bundle strategies

Creator & Affiliate Management

• Source, vet, and onboard creators and affiliates via TikTok One and/or Aspire


• Write and manage creator briefs aligned to brand voice, product benefits, and content format goals


• Track creator pipeline health: outreach, onboarding, posting rate, repeat rate, and drop-off


• Segment creator roster by performance type (high-GMV affiliates, high-volume posters, educators, entertainers, live-capable creators)

Reporting & Client Deliverables

• Produce weekly Shop Performance Dashboards covering GMV, conversion by SKU, shop health score, policy flags, and recent reviews


• Maintain weekly Content & Creator Output Trackers via Aspire (posts published, unique creators active, content formats)


• Deliver monthly Creator Segmentation Rosters, Promotion & Offer Calendars, and Listing Optimization Audits


• Contribute to quarterly deliverables including Creator Economics & Commission Model Reviews, Live Commerce Strategy Frameworks, and Paid + Organic Integration Plans

Paid Amplification (GMV Max)

• Identify creator content eligible for Spark Ads / TikTok One amplification


• Apply creative performance thresholds to determine what gets boosted


• Support budget allocation logic and feedback loops to creators based on paid performance


• Activate and manage GMV Max campaigns for brands with established organic volume

Client & Partner Communication

• Prepare and present audit findings, roadmaps, and performance readouts in live client sessions


• Translate platform data into clear, jargon-free insights for brand stakeholders and agency partners


• Support scoping conversations by building tailored POC frameworks and pricing context


• Maintain organized follow-up documentation and next-steps communication post-call

What We're Looking For

Must-Have

• 2+ years of hands-on TikTok Shop experience, either brand-side, agency-side, or as a platform specialist


• Deep familiarity with TikTok Shop's affiliate program, creator marketplace, and shop health mechanics


• Experience sourcing and managing creators or influencers at volume (not just one-off campaigns)


• Proficiency with Aspire and/or TikTok One for creator management and reporting


• Strong written communication -- you'll be producing client-ready deliverables regularly


• Comfortable presenting findings and recommendations live on calls with agency partners and brand stakeholders


• Highly organized with the ability to manage multiple brands at different stages simultaneously

Nice-to-Have

• Experience with GMV Max or TikTok paid campaigns (Spark Ads, in-feed)


• Background in CPG, food & beverage, or consumer retail


• Familiarity with Amazon Seller Central or retail media more broadly (helpful for cross-channel benchmarking)


• Experience working within or alongside a retail agency environment


• Comfort with SEO/keyword research tools applied to marketplace listings

Compensation

Competitive contract rate commensurate with experience. Structure to be discussed -- open to hourly, project-based, or retainer arrangements depending on fit and workload.

How to Apply

Send a brief intro and any relevant work samples (past TikTok Shop audits, reporting examples, creator program overviews) to [email protected] We move fast and will be in touch quickly if there's a fit.