TikTok Shop - Senior Product Marketing Manager, Partner Product

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

Commerce partnerships are a critical means of scaling interactions between TikTok users and merchants across the globe. The TikTok Commerce Product Marketing Manager works closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok Commerce platform by end-users, merchants and creators.

Responsibilities:

- Plan, orchestrate and execute go-to-market activities, including: develop product messaging, build training assets, design promotions and create content. Candidates should have experience in target audience activation by segment and building operational support plans.
- Design assets and collateral to drive product and feature adoption.
- Conduct quantitative and qualitative market studies to gather deep insights into purchasing and content-consumption behavior of end-users, business practices and preferences of merchants, creators, agencies, service providers and other roles in social content-based E-commerce. Knowledge of SQL and data analysis to facilitate research required.
- Build mechanisms for managing input and feedback from various types of users and data sources; end-users, merchants, creators and employees.
- Partner with Product Managers to define product requirements and roadmaps based on market and user studies.
- Participate in the product development lifecycle, review various artifacts to ensure quality of end products.
- Participate in user acceptance testing to ensure quality and optimal user experience prior to launch.
- Combine ROI analysis, dependency analysis and other techniques to prioritize the product requirements.
- Monitor key performance indicators and other product metrics, conducts gap analysis, devises and implements improvement plans.

Qualifications

- Bachelor's degree required. Master degree in related fields preferred.
- 2-5 years working experience in the internet industry. E-commerce marketplace or SAAS experience is preferred.
- Great communicator, team-worker, and a bias for action. Comfortable navigating global organization structures & aligning objectives with cross-functional teams.
- Analytical, data sensitive & goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
- Has produced impactful product collateral and GTM campaigns.
- Thrives in a work environment with diverse cultures.
- Loves content & enjoys shopping.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
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