Trade Event Marketing Director - Get Hired Fast

GENERAL FUNCTION
As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our Eyecare/Eyewear brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. You will play a key role in elevating our reputation, brand presence and driving engagement through impactful activations and experiences.

MAJOR DUTIES AND RESPONSIBILITIES
1. Strategic Planning and Budget Management:
• Lead the strategic planning process for major industry tradeshows, aligning with overall company priorities and brand objectives.
• Take ownership of budget tracking and allocation for trade events, ensuring optimal resource utilization and cost-effectiveness.
• Share trends and vision for trade show visibility and EssilorLuxottica's presence
2. Lead Event Execution and Coordination:
• Collaborate with agencies, brand partners, and vendors to plan and execute trade events seamlessly.
• Manage logistics including vendor set-up, payments, shipping, and activation to ensure flawless execution.
• Facilitate regular communication and coordination with brand partners, event organizers, and internal teams through weekly planning calls and updates.
3. Brand Representation and Asset Development:
• Work closely with division leadership to determine priorities.
• Work closely with brand teams to develop the vision and execution (approve messaging, graphics, and digital assets for use at trade events, maintaining brand consistency and integrity).
• Ensure alignment of event activities with brand guidelines and objectives to maximize impact and resonance.
4. Timeline Management and Reporting:
• Define process for visibility of timeline and reporting.
• Provide timely and comprehensive reports on event performance, including key metrics and insights for continuous improvement.
5. Regional Pop-Up Events and Presentation Support:
• Develop and plan regional pop-up events, ensuring a consistent brand experience across locations..

BASIC QUALIFICATIONS
• Bachelors Degree in Business or Marketing
• 4+ years of experience in marketing or events.
• Expected to travel up to 50% of the time.
• Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
• Strategic thinker
• Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
• Deep understanding of Community relationships and brand authenticity

PREFERRED QUALIFICATIONS
• Knowledge of and passion for event planning
• Prior industry relationships and experience in event planning
• Expertise in Powerpoint, SAP, and Excel
• Project Management qualifications

Additional Job Details:
Requisition Details # of positions Needed: 1 Job Title: Director Trade Events Wholesale NA Travel is across the US. Location is ideally in NY, open to Dallas (list location on the resumes) Must have: • Expected to travel up to 50% of the time.
• Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
• Strategic thinker
• Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
• Deep understanding of Community relationships and brand authenticity
• 5 years experience and passion for event planning
• Expertise in Powerpoint, SAP, and Excel
• Project Management qualifications

Job Description: As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our Eyecare/Eyewear brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. You will play a key role in elevating our reputation, brand presence and driving engagement through impactful activations and experiences.

Skills Needed: (attached in the job description as well) Top 3-5 mandatory and/or minimum requirements
• Expected to travel up to 50% of the time.
• Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
• Strategic thinker
• Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
• Deep understanding of Community relationships and brand authenticity
• 5 years experience and passion for event planning
• Expertise in Powerpoint, SAP, and Excel
• Project Management qualifications