Trade Marketing Coordinator

Trade Marketing Coordinator

Department: Trade Marketing

Territory: West

Purpose and Mission: The Trade Marketing Coordinator must be organized, proactive and have time management and communication skills. He/she is responsible to work with the Trade Marketing Manager and Territory Manager to help execute trade marketing plans and promotional programs. His/hers purpose is to execute all brand activities. This position is also responsible of working with the Trade Marketing Manager to make follow-up reports of the trade marketing plans in his or her areas.

Responsibilities

• Propose promotions and deals.


• Propose how to allocate the resources from the budget


• Proposal of sales force contests on a monthly bases and management of results


• Develop local suppliers for POP and activities.


• Support and launch new products with the sales team, clients and shoppers.


• Marketing research with market trends to include with clients and shoppers.


• Work hand in hand with Trade Marketing Manager and Territory Manager by continuously adding value to create plans or activities to facilitate volume and profit growth.


• Manage and execute the trade marketing budget for the territory


• Develop strategies on weekly bases to ensure the sale of short code items


• Propose a forecast for new item launches


• Develop marketing and sales strategies to reduce point of sale inventories levels.

• An on-the-field focused job, looking for new opportunities and executing all Trade Marketing plans.


• Make monthly execution reports to give to Trade Marketing Manager, Territory Manager and Cordialsa USA brands.


• If a product campaign is running, give continuous campaign feedback to Trade Marketing Manager and Territory Manager


• Distribute all POP material to DPVs, Sales Reps, etc.


• Manage and train Demo, Merchandiser (DPV), and agency teams.


• In the use of Repsly software as a tool for all demos.


• Generate weekly reports to review and manage demo result and ROI.

• Request and manage inventory of POP material.


• Communicate all available POP Material to Area Manager and Sales Reps.


• Support in new product launches alongside, commercial team, customers, and shoppers


• Make and follow-up all visibility inventory in stores.


• Racks (Brand owned and generic)


• End Caps (Brand owned and generic)


• Check out stands (Brand owned and generic)


• And with another materials.

• Execute, maintain and grow brand planograms in-store.


• Review and approve the invoice from different suppliers.

• Qualifications

• 1-3 years of experience


• Basic math skills in a commercial settings


• Strong project management and organization skills with the ability to manage multiple product programs simultaneously with a high degree of independence.


• Results-orientated


• High energy, flexible and able to execute in a fast paced, very diverse environment


• Highly organized and self-directed


• Effective time management skills


• Strong interpersonal skills and ability to build and maintain relationships


• Bilingual Preferred – English – Spanish


• Excellent verbal communications and presentation skills.


• Adaptability and flexibility to meet changing priorities


• Flexibility and willingness for a constant travel dynamic to other territories


• Willingness to be open, direct, positive, and energetic


• Think about innovation and apply it practically


• Basic experience in Microsoft Office (Excel, Word and PowerPoint) and SAP.

Reports to:

Territory Manager and Trade Marketing Manager

Budget to Manage

Trade Marketing Budget.

Education

Bachelor’s in Business, Marketing or any related field

Experience

1-3 years of experience in related field