Trade Marketing Manager

• Analysing market trends, competitor activity, and customer behaviour to develop and implement comprehensive trade marketing strategies that align with the company's overall business objectives.
  
• Leveraging data and insights to drive monthly and quarterly performance delivery across channels, Categories, regions and brands
  
• Conduct thorough market research and analysis to understand market trends, competitor activities, and consumer behaviour
  
• Use insights to inform trade marketing strategies and tactics
  

• Developing and executing strategies to drive vendor and agent growth across the country.
  
• Design and execute loyalty programs and initiatives to enhance customer retention and satisfaction.
  
• Implement initiatives to improve vendor welfare ensuring satisfaction and retention through regular engagement and feedback.
  
• Analyse customer data to identify trends and opportunities for improving customer engagement.
  

• Plan and oversee the execution of trade promotions, in-store displays, and merchandising activities.
  
• Collaborate with field sales teams to ensure effective implementation and maximize impact.
  
• Collaborate with key stakeholders for the deployment and management of POS materials in relevant channels
  

• Build and maintain strong relationships with key stakeholders, including retailers, distributors, and other partners.
  
• Plan and lead the execution of strategic stakeholder engagement sessions in your region, fostering collaborative partnerships to accelerate growth.
  

• Coordinate with key stakeholders to ensure the timely and full deployment of new assets across the country.
  
• Ensure an up-to-date inventory of assets and assess state and gaps vs plan
  
• Collaborate with key stakeholders in the deployment and redeployment of sales equipment and cold chain assets.
  
• Monitor sales assets ROIC (simple KPIs), and redeploy if needed
  

• Build strong relationships with distributors and retailers, managing in-store visibility and creating targeted promotional campaigns.
  

• Lead and mentor a team of trade marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
  
• Focus on team development ensuring development plans are in place for all and clear objectives are agreed, ensuring the Salesforce operation is properly skilled
  

Requirements

• Degree in Business Administration, Communications, Marketing or any relevant course of study
  
• Minimum of 4-5 years work experience
  
• Excellent interpersonal skills, along with oral and written communication.
  
• Strong commercial background (Sales- and or Marketing)
  
• Bilingualism is an asset (English and French).
  
• Great interest in the consumer goods market, its banners and its competitors.
  
• Good creativity, analytical, numerical and presentation skills & argumentative approach.
  
• Decision making & able to react fast to changing environment.
  
• Broad understanding of marketing
  
• Customer/consumer shopper techniques
  
• Understands data/analytics and how to leverage within a CRM strategy.
  
• Insights generations and application