US Sigvotatug Vedotin Patient Experience Marketing Lead (Secondment - 12 Months)

ROLE SUMMARY

At Pfizer Oncology, we are committed to “Outdo Cancer” by advancing transformative medicines wherever we can make a profound difference in the lives of patients. Today, Pfizer Oncology has an industry-leading pipeline that includes the combined legacy Pfizer and Seagen portfolio across breast, genitourinary (GU), hematology-oncology, gastroenterology-oncology, and thoracic therapeutic areas.

The US Precision Medicine/Thoracic Franchise is poised for growth with numerous oncology therapies including Sigvotatug Vedotin (SV), an investigational antibody-drug conjugate under development for the treatment of non-small cell lung cancer (NSCLC) and other solid tumors, coupled with a strong future thoracic pipeline.

We are seeking a strategic and patient-focused leader to join the US SV team on a 12-month secondment as Patient Experience Marketing Lead. This role offers a unique opportunity to lead patient-centric initiatives during the critical L-12 pre-launch time for the brand. This role will be responsible for shaping and executing patient marketing launch strategies in preparation for the 2027 US launch of SV in 2L+ NSCLC, collaborating cross-functionally with advocacy, medical affairs, analytics, access, patient solutions, CMO and commercial teams, and working closely with US SV marketing teammates to elevate the perspective of patients.

The US SV Patient Marketing Experience Lead will help drive launch readiness and launch success for SV, accountable for:

• Leading patient marketing strategy, planning and execution
• Supporting US SV PAG (patient advocacy groups) strategy and engagement, partnering closely with OPSA
• Patient support pull-through partnering closely with OPSA, Pfizer Patient Specialty Services, and Specialty Pharmacy/SD teams
• Developing health equity strategy for SV in the US

The role requires prior US experience, ideally in Oncology, strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners.

This position will report to the Sr Dir, US SV Marketing Team Lead within US Oncology.

ROLE RESPONSIBILITIES

• Leading patient marketing strategy, planning and execution
  • Develop patient marketing strategy, segmentation, campaign, messaging leveraging key patient insights and unique unmet needs in the NSCLC community
  • Develop authentic content and strategies derived from direct mNSCLC patient insights
  • Develop an omnichannel 2L+ patient activation campaign (pending buy-up), leveraging patient data and market research insights
  • Drive innovative tactics to support new ways of compliantly reaching patients with our messaging and support/resources
  • Oversee the development and execution of patient marketing materials (e.g., print, digital, consumer campaign)
  • Contribute to the development and execution of annual SV brand strategy and tactical marketing plans
  • Work with Analytics, Finance and Marketing to develop business case for DTC (direct-to-consumer advertising) and buy-up proposals
  • AOR management for consumer: Serve as the point of contact between the brand team and external agency partners. Develop creative briefs, manage timelines, and ensure the quality and timely delivery of agency outputs
  • Collaborate with OPSA and CMO on This is living with cancer and the CMO Biomarker campaign/website respectively, to support SV Must win moments and brand objectives
  • Set up a plan to oversee performance metrics of patient activation activities post launch
  • Cross-functional Collaboration: Collaborate with internal teams (e.g., Medical, Sales, Market Research, Analytics, Access, CMO, Global Marketing, TLELs)
  • Lead/support MLR (Medical/Legal/Regulatory) review processes for patient marketing assets
  • Track patient marketing project milestones, flag risks, and ensure budget alignment
  • Collaborate with analytics and market research teams to monitor and evaluate marketing performance. Recommend and implement performance optimizations as needed

• Supporting US SV PAG (patient advocacy groups) strategy and engagement, partnering closely with OPSA and SV Dx Lead
  • Partnership with OPSA on advocacy strategy and executions, including SV Patient steerco and disparity initiatives
  • Collaborate with OPSA to co-develop health equity strategy for SV in the US
  • Global SV Patient Initiatives Liaison

• Patient services and support pull-through partnering closely with OPSA, Pfizer Patient Specialty Services and Specialty Pharmacy/SD teams 
  • Ensure patient support programs are aligned with patient marketing experience goals, insights and strategies

Other Job Details:

• Last Date to Apply for Job: March 3rd, 2026

• Eligible for Relocation Package: No

• Secondment 12 months

• This secondment offers a valuable opportunity for professional growth. It will need to be funded by the secondee’s home team

• If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.  Please refer to the Fleet Policy and Procedures document for more information.

Relocation assistance may be available based on business needs and/or eligibility.