User Acquisition Manager

Primer is an ad management tool for mobile apps that puts the entire user experience, from ad impression to purchase, into a performance marketer’s hands.

Our team started as growth consultants, and while working with clients, we noticed that users abandon mobile apps when the specific need that brought that user into the app is neglected in favor of a one-size-fits-all experience. This translates into low conversion rates and difficulty acquiring users through paid channels.

Now, we’re building the tool that will solve this problem.

Primer’s ad management tool for Facebook creates custom purchase funnels for every ad. Marketers can measure the effectiveness of these custom experiences and test or change them anytime – without writing code, involving engineers, or waiting for an app release. Primer empowers marketers to give users what they want.

As a User Acquisition Manager, you will be a vital member of the team here at Primer. You will use the ad management tool we’ve built to acquire customers for our clients, and you’ll have the unique opportunity to dynamically optimize the in-app experiences of the customers you acquire.

Challenges:

• Launch, manage, and optimize Facebook (and Instagram) ad campaigns for mobile apps.
• Design and implement new user flows within our clients’ mobile apps to maximize conversion to purchase.
• Communicate directly with clients to report on results, define priorities and next steps, and manage expectations.
• Write compelling copy for ads and flows.
• Create ad images and visual assets used in flows.
• Provide feedback to our product team about the highs and lows of using our ad management tool.
• Working closely with the Director of Paid Acquisition to scale our clients’ campaigns profitability.

• 3-4 years of experience directly managing ad campaigns on Facebook, including mobile app install ad campaigns. Ideally, you’ve personally managed budgets of $100K or more per month on Facebook ads.
• Experience marketing a product visually. This could mean you’ve built landing pages before or designed email blasts, but fundamentally you get what’s compelling and what makes people click (and then buy).
• Experience extracting learnings and actionable next steps from data. You’re comfortable in Excel and know how to build a pivot table.
• Fluency in the language of conversion metrics. You already know what CPI, CVR, and CPA mean. You can optimize and iterate in your sleep.
• Familiarity with the principles of tracking & attribution, particularly on mobile.
• Experience working directly with lots of different types of people, from highly technical engineers to designers to salespeople to external vendors.
• You believe in testing twice and launching once.

Nice-to-have Experience:

• Experience working at a small start up where you had to wear lots of hats and occasionally drink from a fire hose.
• Experience working at an ad agency or consultancy.
• Experience doing direct response advertising beyond Facebook: Twitter, Adwords, Youtube, etc.
• Experience working at a company with a mobile tech focus.

Perks:

• Great SF location in the heart of SOMA close to public transportation (Bart/Muni/Ferries), restaurants, and nightlife.
• Competitive salaries with early-stage stock options.
• 100% Health, Dental and Vision premiums paid for the employees and dependents.
• Pick your own equipment including a pair of Bose headphones.
• Friendly dogs are allowed in the office.
• Public transit reimbursement.