Paid Social Associate (B2B / SaaS)

Location: Hybrid (Draper, UT or San Jose, CA) – 3 days onsite (Mon/Tue/Thu)

Role Type: 6-Month Contractor (6-month initial term with extension potential)

The Opportunity: Technical Demand Generation

Hennessy Talent Solutions is representing a leading innovator in the FinTech/SaaS space to find a data-driven Paid Social Associate. This is a high-impact, execution-focused role for a technical practitioner who knows how to move beyond "brand awareness" and map paid social activity directly to MQLs, SQLs, and influenced pipeline.

As a key engine of the growth team, you will own the end-to-end execution of campaigns across LinkedIn and Facebook, while helping the brand scale into emerging channels.

What You’ll Do: Execute, Analyze, Optimize

• Multi-Channel Management: Lead the day-to-day execution for LinkedIn, Facebook, and Reddit, with potential for Twitter/X and other beta channels.

• Deep-Dive Account Execution: Spend significant time "in the platforms" configuring ad sets, audience building (including exclusions), bid strategies, and A/B test setups.

• Data-to-Action Diagnostics: Identify trends by synthesizing data from Salesforce, Tableau, and Google Analytics. You won't just pull reports; you will diagnose performance issues and provide actionable optimization recommendations.

• Budget & Pipeline Stewardship: Help oversee campaign budgets and performance metrics across all paid advertising channels to ensure alignment with monthly revenue goals.

• Conversion Optimization: Partner with senior managers to execute landing page optimizations and creative tests that drive measurable conversion improvements.

What You Bring: Candidate Requirements

• Experience: 3–5+ years of hands-on experience managing paid social campaigns (specifically LinkedIn and Facebook) within a B2B environment.

• Proven Outcomes: Demonstrated success in lead and pipeline generation. You should be comfortable discussing your impact on CPL and pipeline velocity.

• SaaS/FinTech Pedigree: Prior experience in a B2B SaaS environment is highly preferred; a background in the financial, accounting, or FinTech industry is a major plus.

• Analytical Power-User: Advanced proficiency in Excel/Google Sheets for data manipulation and a bias toward data-based decision-making.

• Technical Stack: Experience using Salesforce (CRM), Tableau (BI), and Google Analytics to track and attribute full-funnel performance.

• Agility: Ability to multitask and handle shifting priorities in a fast-paced, high-growth environment.

• Reliability: Ability to commit to a hybrid schedule (3 days onsite) in either the Draper, UT or San Jose, CA hub.

Why This Role?

This is a premier opportunity to manage significant ad spend for a major player in the financial technology sector. You will join a culture that values ownership, transparency, and a high bar for technical excellence.