Vice President, Analytics

Vice President, Analytics

About the Company
Global data-driven & performance-based digital marketing firm
Industry
Marketing & Advertising
Type
Privately Held, Private Equity-backed
Founded
1971
Employees
10,001+
Categories
Marketing
Advertising
Analytics
B2B
SAAS
Consulting & Professional Services
Enterprise
Marketing & Advertising
Advertising & Marketing
Business Services
Charities and Nonprofits
Digital Media
Email Marketing
Hadoop
Internet & Web
People-based Marketing
Performance Marketing
Sales and Marketing
Salesforce
Software
Tablets
Information Technology & Services
Technology
Computer Programming
Professional Services
Computers

Specialties
Customer Relationship Marketing (CRM)
Enterprise Technology Services
Analytics
Data Sourcing
Experience and Personalization
Performance Media
Customer Strategy
Customer Loyalty
Addressable Advertising
Identity Resolution
Data Management
SEM
SEO
Display Advertising
Paid Social
Amazon Advertising
Marketing Technology
Customer Experience
Performance Creative
User Experience
B2B Marketing
Enterprise Technology
Customer Experience Management
and CXM

About the Role
The Company is seeking a Vice President, Analytics to lead a multidisciplinary team focused on transforming data into actionable insights. The successful candidate will be the senior-most contact for analytics, responsible for partnering with media and account leads to set strategy, develop measurement frameworks, and provide thought leadership. Collaboration is key, and the role involves creating dynamic relationships with clients and internal teams. The VP, Analytics will also lead agency development efforts, manage the analytics business for a portfolio of clients, and ensure the integration of all analytics disciplines to enhance client outcomes.Applicants must have a Bachelor's degree in statistics, economics, or a related quantitative field, with a preference for those with 12+ years of relevant media or analytics experience. The role requires a deep understanding of digital planning and buying, standard media metrics, and experience with digital tagging, tracking, and maintenance across various platforms. Proficiency in project management, data visualization, relational databases, and programming languages such as SQL, R, or Python is essential. The candidate should also be adept at storytelling with data, have a working knowledge of machine learning, statistical testing, and regression modeling, and be familiar with digital attribution methods and measurement frameworks.
Hiring Manager Title
SVP, Analytics
Travel Percent
Less than 10%
Functions
Data Management/Analytics

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