Vice President, Brand Strategy & Governance

Brand Strategy & Architecture 

• Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units. 
• Translate the brand vision into scalable frameworks that inform messaging, creative direction, and go-to-market execution. 
• Establish the brand architecture for sub-brands, solutions, verticals, and offerings (including Impact Security / DOT Security decisions). 
• Partner with the CMO and ELT to guide the ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative. 

Brand Governance & Creative Leadership 

• Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications. 
• Create and enforce brand standards, toolkits, governance models, and QA/approval workflows for marketing and cross-functional teams. 
• Oversee the development of visual identity systems, brand guidelines, creative templates, and messaging playbooks. 
• Act as the escalation point and final approver for high-visibility creative and brand assets. 
• Ensure all creative produced ties back to the company’s North Star and brand promise. 

Team Leadership & Cross-Functional Alignment 

• Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment. 
• Build a collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact. 
• Mentor directors and managers, fostering a culture of innovation, accountability, and cross-functional partnership. 
• Manage agency/vendor relationships (creative, brand, media, research) with clear scopes, performance metrics, and ROI expectations. 

Content, Messaging & Narrative Development 

• Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience-based narratives. 
• Ensure content aligns to the buyer journey and supports demand generation, ABM, PR/communications, and customer enablement. 
• Develop a unified brand story and core messaging foundation for all offerings, verticals, and lifecycle stages. 

Media, Awareness & Brand Performance 

• Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI. 
• Partner closely with Demand and Digital teams to ensure media efforts reinforce brand strategy and build top-of-funnel awareness. 
• Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics. 
• Research, Insights & Customer Experience Alignment 
• Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization. 
• Influence end-to-end customer experience to ensure every touchpoint — digital, sales, service, internal — aligns to brand promise. 

Required Experience 

• 12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services. 
• Demonstrated success leading brand strategy, identity systems, creative teams, and multi-channel brand campaigns. 
• Deep expertise in creative direction and design leadership (agency or in-house). 
• Proven experience managing and elevating enterprise brand governance models. 
• Track record of leading cross-functional brand transformations, rebrands, or architecture consolidations. 
• Strong portfolio demonstrating creative and strategic leadership. 

Skills & Capabilities 

• Visionary brand strategist with ability to translate complexity into clarity. 
• Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media. 
• Executive presence with strong influencing skills — able to guide Executive Leadership Team-level decisions. 
• Exceptional communication and storytelling abilities. 
• Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes. 
• Strong cross-functional leadership and change management abilities. 
  
  

• Up to 20 days of PTO 
• Up to 7 Paid Sick Days
• 12+ paid holidays  
• Paid Parental Leave  
• Comprehensive Health, Disability Life, Dental and Vision Plans  
• 401(K) & retirement plans   
• Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
• Continued education reimbursement   
• On-going training & development opportunities