Vice President, Commercial Strategy and Planning

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Impact You'll Make:

• Develop the North America 3–5 year commercial growth architecture to ensure the business is structured for scale.


• Lead the commercial planning processes - including sources of growth, innovation, channel planning, go-to-market planning, and distribution expansion; direct the go-to-market planning process across channels, customer segments, and geographies to achieve our annual and long-range plan targets and ensure adherence to MEC brand objectives.


• Integrate eCommerce and digital commerce into the commercial planning process, ensuring omnichannel strategy keeps pace with evolving shopper behavior.


• Define the strategic customer framework and joint business planning standards that guide how Monster Energy invests in and grows its most critical retail and foodservice relationships.


• Lead product lifecycle management, including retirement strategies and exit plans, to reduce complexity and drive consistent execution on the most productive items across the system; execute new product commercial readiness and launch execution standards to improve innovation speed to market and reduce execution risk.


• Partner cross-functionally with Sales, Finance, Marketing, and Supply Chain to ensure commercial strategies and capabilities are fully integrated and operationally executable across the business; align the North America Coca-Cola bottler system to ensure Monster Energy, bottlers, and retailers move in sync.


• Identify and address market opportunities, competitive dynamics, and category trends to sharpen strategic priorities and ensure Monster Energy stays ahead of shifts in the marketplace.


• Lead business case development and investment recommendations for new commercial initiatives, packages, channel expansions, and strategic partnerships to enable confident, data-backed decision-making at the executive level.


• Build, develop, and lead a high-performing team, establishing clear accountability structures and coaching team members to grow their strategic, analytical, and planning capabilities; maintain commercial performance measurement frameworks that give leadership clear, real-time visibility into progress against key growth objectives.

Who You Are:

•  Bachelor's Degree in the field of Business, Strategy, Marketing, or a related field required. MBA or advanced degree strongly preferred.


• More than 10 years of experience in strategic leadership, commercial strategy, go-to-market planning, and business development


• More than 5 years of experience in a senior leadership capacity with demonstrated ability to operate at the executive level
  Computer Skills Desired: Advanced proficiency in Microsoft Excel, Word, and PowerPoint. PowerBI reporting experience highly desired.


• Working knowledge of Nielsen and/or IRI syndicated data platforms.


• Strong command of commercial planning processes and financial modeling tools.


• Proven experience developing and executing commercial strategies in a consumer goods, beverage, or high-growth consumer brand environment


• Track record of preparing and presenting to C-suite leaders, boards, and external stakeholders.


• Experience leading cross-functional teams and managing complex, multi-stakeholder initiatives in a matrixed organization.

For United States applicants:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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