Vice President, Communications, Association of Zoos and Aquariums

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Association of Zoos and Aquariums

The Association of Zoos and Aquariums (AZA) is a 501(c)3 non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. AZA represents more than 235 facilities in the United States and overseas, which collectively draw more than 200 million visitors every year. AZA-accredited zoos and aquariums meet the highest standards in animal care and welfare and provide a fun, safe, and educational family experience.
Vice President, Communications, Association of Zoos and Aquariums

The Vice President, Communications, is responsible for the robust communications efforts of the Association of Zoos and Aquariums, including publications, website, media relations, social media, and public opinion polling. The VP works with the AZA Senior Vice President, External Affairs, to set the communications direction and focus for the association.
Develop and lead AZA’s communications strategy and execute programs to deliver communications objectives throughout the organization
Develop communication strategies for delivery of association priorities and strategic promises
Manage communications team and consultants responsible for or involved in external and internal communications
Manage AZA’s brand and reputation
Research and analyze reporter coverage areas, industry trends and AZA data to develop innovative story ideas and conduct media outreach
Serve as AZA’s spokesperson
Execute earned media strategy to assure public views the organization and its members favorably
Manage media relations and maximize media opportunities
Develop internal publications such as newsletters, releases, email announcements, annual reports, online content, video content, and other materials
Oversee robust public opinion polling
Oversee website content development and website tracking
Act as AZA staff liaison to relevant AZA committees, as appropriate
Work with AZA members on communications needs
Experience Required

• 10 to 15 years of practical experience in public relations and strategy; agency, Congressional, and non-profit experience highly preferred• Comfortable with public speaking and communicating both verbally and in writing• Demonstrated increasing level of responsibility and management of teams• Demonstrated experience with building, growing, and leading a team• Past experience managing PR teams and clients• Experience with brand and reputation management• Proven track record in managing public relations on cross-functional teams• Able to write clear, impactful media materials and persuasive marketing copy• Attention to detail, deadline-focused and able to prioritize and execute multiple tasks• High degree of computer literacy, proficient in Microsoft Office suite, and other PR management tools• A keen enthusiasm for and demonstrable understanding of Web trends and technologies, and utilizing data analytics in strategic communications planning• Able to interact effectively with various levels of management and other departments• Strong project management skills to oversee the execution of initiatives, either independently or in conjunction with a team• Able to identify and understand association needs and market trends, and analyze data• Demonstrated skills in leadership, management, and collaboration• Must be self-directed and able to work independently• Bachelor’s degree required; major in Communications, Public Relations or Journalism is strongly preferred• Experience leading PR efforts for both public and private companies is a plus• Experience being a company spokesperson with media training is a plus• Experience in or with the zoo and aquarium community is a plus
Flexible, hybrid work environment; excellent benefits package; opportunity to work in a meaningful role at an organization that represents the gold standard in the zoo and aquarium community.
Starting at $100,400
How to Apply

Interested candidates can send application materials to Craig Hoover, AZA Executive Vice President, at [email protected]
Association of Zoos and Aquariums
8403 Colesville Road
Silver Spring, MD 20910
Phone: 3012443345

Example: the mailing address, email address, fax number or website the applicant should use to apply.
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