Vice President, Consumer Market Intelligence

Your Opportunity as the Vice President, Consumer Market Intelligence

You will lead the Enterprise Team responsible for leveraging advanced analytics and insights to shape business strategies, guide brand growth, and influence product innovation, pricing, media investments, and go-to-market execution.  This role oversees Market & Sales Intelligence, Business Intelligence & Reporting, Insights and Advanced RGM and builds high performing teams that understand the business and can connect consumer & customer data to provide strategic consult to commercial leaders to inform decision-making and drive business performance through storytelling, neutrality, harmonization and thoroughness – utilizing advance analytics and data science.

Location:  Orrville, OH (Close proximity to Cleveland/Akron)

Reports to: Chief Marketing Officer

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires

In this role you will:

Strategic Leadership:

• Develop and implement a comprehensive commercial analytics vision aligned with corporate objectives.  This includes determining what analysis is conducted in-house and where to engage third party providers.

• Leads the Commercial Analytics & Insights COE, overseeing quantitative and qualitative analysis of data to answer the most complex marketing and sales business questions – enterprise wide & specific to our SBAs.

• Develop processes and practices to identify & prioritize deliverables for commercial analytics team.  

• Drive a data-centric culture across commercial functions and influence strategic decisions at the executive level.

Consumer & Market Insights

• Leads teams that develop strategies to capture and interpret consumer behavior, market trends, and competitive intelligence. 

• Partner with Marketing, Innovation, and Category Leadership teams to translate insights into actionable growth opportunities.

Commercial Analytics & Market Intelligence

• Oversee advanced analytics initiatives, including predictive modeling, market mix modeling, and demand forecasting.

• Translate complex data into actionable insights for pricing, trade optimization, and marketing ROI.

• Leverage syndicated data (Nielsen, IRI), POS data, and consumer research to inform strategic decisions.

• Anticipate market trends and competitive dynamics to guide portfolio strategy.

• Partner with Sales & Marketing to deliver insights that improve revenue growth and operational efficiency.

• Monitor KPIs and performance dashboards to track commercial effectiveness.

Technology & Data Strategy

• Oversees the data strategy for the Commercial organization.  Partners with IS to ensure that tools are in place to facilitate the data needs of the organization.

• Ensure robust data architecture and governance for scalable analytics solutions.

• Lead adoption of BI tools (Power BI, Tableau) and advanced analytics platforms.

• Lead Data Strategy for commercial team; monitoring data set purchase

Team Leadership

• Build and mentor a best-in-class analytics team.

• Foster innovation and continuous learning within the analytics organization.

• Oversight to training programs to build analytical skills around the Sales and Marketing teams.

• Provide mentorship & support to data scientists & other analytical resources

What we are looking for:

Minimum Requirements:

• Bachelor's Degree

• 15+ years in analytics leadership roles, with at least 7 years in senior leadership within CPG or retail

• Proven track record of driving commercial strategy through analytics

• Proven track record of leading large teams and managing complex data ecosystems

• Proven experience in leading cross-functional analytics teams, including integrating sales and marketing analytics across business units

• Proven experience building advanced analytics teams that deliver the need of today while pragmatically building for the future.

• Ability to prioritize needs & drive focus amid competing priorities

• Deep expertise in marketing and sales analytics, with a focus on performance measurement, ROI tracking, and data-driven decision-making in a CPG context

• Strong knowledge of advanced data science techniques, such as predictive modeling, Market Mix Modeling, attribution modeling, and channel performance analysis

• Proficiency in revenue growth management (RGM) analytics, including pricing, promotions, and demand forecasting optimization

• Experience in developing and integrating BI dashboards and self-service tools for large commercial teams

• Analytically driven and detail-oriented, with the ability to translate complex data into concrete, actionable insights for sales and marketing teams

• Strong business acumen with ability to influence senior leadership

• Excellent communication and storytelling skills to translate data into actionable strategies

• Strategic thinker, focused on driving growth through data-driven decision-making and resource optimization

• Collaborative and communicative, able to work across commercial functions and with IT teams to build seamless analytics capabilities

The Right Place for You 

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. 

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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.