Vice President, Field Sales

We are seeking a Vice President, Field Sales who will be a key member of the executive team, accountable for leading a multi-region field sales organization to deliver profitable, sustainable growth. This role owns field execution of the go-to-market strategy, elevates customer relationships, and deepens partnerships with strategic vendors.

Reporting to the CEO, the VP, Field Sales leads Regional Sales Leaders and Outside Sales Representatives to win new customers, grow share of wallet, and strengthen retention across all territories.

Key Responsibilities:

• Lead, coach, and scale a high-performing field sales team (Regional Sales Leaders and Outside Sales) across multiple regions.

• Own delivery of revenue, gross profit, customer acquisition/retention, wallet share, and market share targets.

• Translate company strategy into clear territory plans and disciplined field execution.

• Build and maintain senior-level relationships with major customers; act as executive sponsor for key accounts.

• Partner with strategic manufacturing and vendor partners to align joint priorities and unlock growth opportunities.

• Conduct regular business reviews with customers and vendors to identify risks, opportunities, and actions.

• Develop Regional Sales Leaders through ongoing coaching, performance management, and leadership development.

• Foster a culture of accountability, urgency, collaboration, and customer focus across the field organization.

• Work closely with Revenue Operations to enhance forecasting accuracy, pipeline visibility, sales productivity, and commercial rigor.

• Collaborate with Marketing, eCommerce, and Inside Sales to deliver a seamless, omni-channel customer experience.

• Coordinate with Product/Category, Operations, Finance, and Supply Chain to align inventory, pricing, and strategic initiatives with market needs.

• Represent the company with customers, vendors, industry groups, and other external partners.

• Identify emerging market trends, competitor moves, and evolving customer needs to inform strategy and growth initiatives.

• Contribute as a member of the Executive Leadership Team on long-term commercial strategy and planning.

Qualifications

• Proven track record as a senior sales leader driving profitable revenue growth and market expansion.

• Extensive experience leading geographically dispersed field sales teams and frontline leaders.

• Strong commercial and financial acumen with the ability to turn strategy into clear field actions and measurable outcomes.

• Demonstrated success building executive-level relationships with major customers and strategic manufacturers/vendors.

• Exceptional leadership, coaching, communication, and influencing skills; able to align cross-functional teams.

• Data-driven, highly organized, decisive, and comfortable operating in a fast-moving, performance-oriented environment.

• High integrity, sound judgment, and a strong commitment to customer success and team development.

Education & Experience

• Bachelor’s degree in Business, Marketing, Management, or a related field preferred.

• 10+ years of progressive sales leadership, including executive-level responsibility for field sales.

• Experience managing multi-region field sales organizations in distribution, renewable energy, manufacturing, industrial, construction, or similar sectors.

• History of delivering growth in revenue, margin, retention, and share of wallet.

• Experience partnering closely with Revenue Operations, Marketing, Finance, Operations, Product/Category, and Supply Chain.

• Proficiency with ERP, CRM, sales analytics, and standard business productivity tools (e.g., Microsoft Office).

Travel

• Up to ~60% travel to engage with customers, field teams, vendor partners, and executive/industry events.

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