Vice President, Global Demand Generation

Vice President, Global Demand Generation

About the Company
Leading real-time social media management & data analytics platform
Industry
Internet
Type
Privately Held, VC-backed
Founded
2009
Employees
501-1000
Funding
$200+ million
Categories
Social Media
Financial Services
Analytics
Information Technology & Services
Technology
Internet
Entertainment
Media
Artificial Intelligence
Information Technology
Public Safety
Risk Management
Software

Specialties
Information Discovery
Social Media Monitoring
Real-Time Information and Analytics
Natural Language Processing
Machine Learning
Breaking News

Business Classifications
B2B
SAAS
Enterprise

About the Role
The Company is seeking a VP for Global Demand Generation, Growth Marketing, and Marketing Operations. This senior leadership role is pivotal in driving revenue growth and requires a candidate with a strong background in these areas, particularly for an enterprise SaaS solution provider with a rapid growth and run-rate of $100M ARR+. The successful candidate will be responsible for leading and developing a global team of marketing professionals, with a focus on growth campaigns, ABM, digital marketing, and marketing operations. The role demands a leader who is adept at using data to drive revenue and who places the needs of enterprise customers at the forefront of their strategy.Key responsibilities for this role include owning the demand generation strategy for enterprise customers, creating pipeline generation campaigns, and developing a laser-focused approach on ROI outcomes. The VP will also take ownership of the entire marketing tech stack, including reporting, forecasting, and budget management, and will be a strategic business partner, collaborating with sales leadership and RevOps. The ideal candidate will have a proven track record in scaling companies, be experienced in making strategic data-driven decisions, and be capable of driving a high-performance culture within the team. Expertise in marketing technology platforms, analytics tools, and budget management is essential, as is the ability to work with sales teams to enable revenue generation.
Hiring Manager Title
CMO
Travel Percent
Less than 10%
Functions
Marketing

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