Vice President, Marketing

The VP of Marketing leads global brand strategy, demand generation, and integrated marketing execution for a luxury medical-grade skincare brand operating across two channels: direct-to-consumer and a professional network of spas, medical aesthetics practices, and international distributors.

This role has full ownership of the marketing function, with a team spanning Brand, Digital, Trade, Education, and Creative. The VP serves as the senior marketing voice in cross-functional leadership and is responsible for both long-range brand positioning and day-to-day execution decisions.

Key Details:

• Where You’ll Work: This position is ideally based in the greater Seattle area with a hybrid schedule. Candidates located elsewhere on the West Coast will also be considered, provided they are available during standard Pacific Time business hours and able to travel on-site periodically to support team collaboration, meetings, and other business needs.
• Your Hours: Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.
• Physical Demands: This role is primarily sedentary, performed in an office or remote work environment. It requires the ability to sit for extended periods, use a computer and standard office equipment.
• Travel Expectations: Up to 25% travel may be required, both domestic and international. Travel expectations may evolve as the role and business needs develop.
• Compensation: $170,000 - $180,000 annual plus annual bonus potential

Key Responsibilities of the VP of Marketing:

Strategic Marketing Leadership & Execution

• Own the marketing P&L — develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants
• Serve as a member of the senior leadership team — contributing to company-level strategy, participating in annual operating plan development, and representing marketing's role in commercial outcomes
• Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth
• Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets
• Represent HydroPeptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate

Brand Strategy & Creative

• Own HydroPeptide's brand positioning — defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints
• Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires
• Oversee paid media strategy under Brand & Digital — ensuring paid investment is allocated in service of both brand-building and performance goals
• Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership-level KPIs alongside revenue measures

E-Commerce & Retention

• Set DTC and wholesale revenue and retention targets in partnership with the Director of E-Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes
• Ensure lifecycle marketing — welcome, replenishment, win-back, and loyalty programs — is operating as a disciplined retention engine, not a batch-and-blast function
• Own HydroPeptide digital experiences from a marketing perspective: ensure merchandising, content, and UX decisions are made with conversion and retention intent
• Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential

Trade & Channel Marketing

• Own go-to-market strategy and growth strategy for the professional channel
• Set sell-through, account acquisition, and retention targets in partnership with Sales
• Lead trade marketing programs, sales enablement tools, and co-marketing with key accounts
• Ensure the channel has what it needs to sell – and education is feeding into, not siloed from, outcome
• Approve trade marketing programs, co-marketing investments, and sales enablement tools; prioritize based on commercial return
• Define the strategic role of Education within HydroPeptide's marketing model — whether it operates as sales enablement, brand authority, or both — and ensure that framing drives how the function is resourced and measured
• Oversee strategic decisions about curriculum priorities and investment level in alignment with company objectives

Product Development & Marketing

• Represent marketing in new product development upstream — contributing positioning, naming, and channel sequencing input before decisions are finalized
• Own launch go-to-market strategy: ensure every launch has defined positioning, a channel-specific plan, and measurable revenue targets before it goes to market
• Ensure Education and Trade & Channel are building launch readiness in parallel with brand and DTC activation — not trailing it
• Close the loop post-launch: hold the team accountable to performance against launch targets and use that data to inform future launch investment

Performance, Analytics & Planning

• Own marketing performance reporting to the executive team — connecting marketing investment to revenue, retention, and brand health outcomes
• Establish KPI frameworks across brand awareness, customer acquisition, retention, and channel growth
• Lead annual planning and quarterly forecasting in partnership with finance and commercial leadership
• Bring a rigorous test-and-learn mindset to marketing investment — allocating budget to what works and moving quickly away from what doesn't

Team Leadership

• Lead four directors across Brand, E-Commerce, Trade, and Product Development — set clear expectations, build accountability structures, and develop each person toward greater ownership
• Build a team culture where performance is expected, feedback is direct, and the work is visibly connected to commercial outcomes
• Make hiring, structure, and role design decisions that keep the organization matched to the work as the business evolves
• Serve as a senior cross-functional partner to Sales, Operations, and Finance

Qualifications:

• 12 - 15 years of progressive marketing experience, including 3 - 5 years leading a multi-function marketing team at VP or equivalent level
• Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions
• Demonstrated experience owning a marketing P&L — budgeting, allocating, and reporting return on marketing investment
• Track record of driving commercial outcomes across DTC, wholesale, and/or professional B2B channels
• Experience managing directors across brand, digital, and trade or channel marketing functions
• Strong command of both performance marketing and brand strategy, with the credibility to lead both
• Fluency in marketing analytics and the core tech stack: GA4, Klaviyo, Shopify, or equivalent platforms
• Executive presence and cross-functional communication skills commensurate with a senior leadership team role

Preferred Experience:

• Background in brands with both consumer and clinical / professional positioning (skincare, wellness devices, injectables adjacencies, etc.)
• Experience scaling a mid-market prestige brand through a growth inflection point
• Experience managing international distributor or licensee marketing relationships Familiarity with the spa, plastic surgery, or medical aesthetics practice environment
• Experience with brand repositioning, relaunch, or extension work
• MBA or equivalent strategic business background