Vice President, Marketing & Communications Strategy

Vice President, Marketing & Communications Strategy

About the Company
Top-ranked state college
Industry
Higher Education
Type
Educational Institution
Founded
1960
Employees
5001-10,000
Categories
Colleges & Universities
Education
Miami-Dade
Associate
Associates
Bachelors Degree
Certificate
Certification
College
Community College
Degree
Degrees
Florida
Mdc
Mdcc
Miami
Programs
Study
University

Specialties
an exceptional learning environment
an exceptional work environment
quality community partnerships
a culture of inquiry and evidence
a commitment to cultural initiatives
sustainability practices
global reach and awareness

About the Role
The Vice President, Marketing and Communications Strategy is a key leadership role responsible for directing and leading the marketing and communications strategy of the college. The focus is on meeting the diverse needs of the college's stakeholders, particularly centered on the student experience and success. This includes the development and execution of a comprehensive, multi-channel communications plan that aligns with the college's mission and vision, and supports strategic enrollment management initiatives. The Vice President serves as the chief counsel on all strategic communications, branding, and marketing matters, and is the chief spokesperson for the college, including being part of the crisis communication team. The role also involves leading internal communications, partnering with academic and enrollment officers to meet enrollment goals, and overseeing marketing and promotional strategies across various media.Candidates for this role must have a Master's degree in marketing, communications, public relations, or a related field, with a minimum of eight years of experience, or a Bachelor's degree and twelve years of progressively responsible marketing experience. The individual should demonstrate visionary leadership, exceptional judgment, and strong management skills, as well as a proactive and inspired approach to marketing and communications. Experience in executive-level marketing and communications within a large, complex organization, particularly in the higher education sector, is essential. The role requires comprehensive knowledge of brand and enrollment marketing, excellent communication skills, and the ability to work collaboratively with a diverse range of stakeholders. Proficiency in various software and web-based platforms, as well as strategic planning and budget management skills, are also necessary.
Hiring Manager Title
College President
Travel Percent
Less than 10%
Functions
Marketing

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