Vice President of Advertising

Job Description

At Times Union in Albany, our employees are motivated to inform, inspire, and provoke while being honest, relentless, fearless, and startlingly original. In order to be successful in our mission, it's important that we maintain a culture built on continuous learning, integrity, authenticity and innovation. We believe in helping our employees tell their own stories through professional development and boundless opportunity, and in return ensure they have a deep understanding of how their contributions help tell the story of one of the most celebrated media organizations in the world.

POSITION OVERVIEW

The Vice President of Advertising provides leadership, direction, and resource stewardship to the organization's sales function. As the organization's most senior sales leader, the VP is accountable for overall advertising sales performance, the profitable achievement of sales goals, setting and executing a sales strategy for both company and client success; must have a strong digital acumen and understanding of next generation sales tools to achieve business strategy.The position will reside in Albany NY.

CANDIDATE PROFILE
Strategic - Thinks critically about the organization, opportunity, sales process and go to market strategy. Devises structured plans to attack and surpass our revenue goals.
Digital-

proven track record of driving digital growth through strategy, structure, product diversification and sales roadmap; exudes confidence in digital publishing and clearly communicates the value of audience and data driven solutions; achieves desired client outcomes to retain and grow customer base and satisfaction. Challenges the status quo; innovative and curious.
Analytical - Understands trends and the cause and effect of them. Immerse themselves into Key Performance Metrics and guide sales teams to optimum productivity. Dives into Salesforce pipeline and outcomes to drive sales execution across all functional sales roles within the organization. Can define necessary operational needs for execution by customer experience, client relationship and marketing teams across the organization.
Able to Energize and Transform

- A leader who loves to instill client success as the number one priority. They thrive in the grind of the business. They are curious about "what is next" for the sales culture of growth. Does not watch training but strategically develops it to move the organization into a solution selling discipline and actively participates in the learnings. A confident, thoughtful individual who guides, coaches, and walks the walk.
A Culture Fanatic -

Creates a culture of high performance through learning, excitement and ensuring success of the team. A naturally positive person who is transparent, a visionary, and honest. Pulls people up but is also adamant about what is expected and holds people accountable.

JOB RESPONSIBILITIES
Aligns the sales organization's objectives with business strategy through active participation in local and corporate strategic planning, sales strategy development, forecasting, sales resource planning, and budgeting.
Accountable for effective advertising organization design, including advertising job roles, sales channel design, and sales resource deployment.
Meets assigned targets for profitable sales volume, market share, and other key financial performance objectives.
Develops and supports strategic plans and goals to grow advertiser customer base and associated product lines.
Implement sales strategies for new and existing accounts.
In conjunction with corporate and local partners, develop strategies to aid in the management of relationships with prospects from pre-proposal to closing of sale to meet short- and long-term sales objectives.
Leads learning and development initiatives impacting the sales organization and provides stewardship of sales and sales management talent.
Establishes learning and development objectives essential to the advertising organization's success, oversees the effective delivery of training and development programs, actively assesses the value of training and development investments, and monitors learning and development outcomes to ensure high ROI.
Fosters a culture of accountability, professional development, high-performance, and ethical behavior.
Oversees and is accountable for annual operating budget for all of Advertising.
Leads advertising organization change initiative by continuously assessing the need for organizational change and removing impeding obstacles.
Establishes and maintains productive peer-to-peer relationships with customers/prospects, community partners, corporate partners, and internal departments.

ACCOUNTABILITIES AND PERFORMANCE MEASURES
Achieves assigned organizational objectives for sales, profits, volume, product mix, and other strategic goals.
Supports the achievement of strategic objectives critical to other functional areas within the organization.
Lead the transition in sales focus through the development of a strategic sales runway that aligns with budget needs.

ORGANIZATIONAL ALIGNMENT
Reports to the CRO over Hearst Media NE and works closely with the Albany Publisher.
Member of the Albany Executive Committee.
Peer colleague to other senior functional heads.
Direct report staff includes Strategic Sales, Digital Media, Local Regional Sales, Real Estate, and Recruitment.
Provides indirect leadership to core sales support functions including Sales Operations and B2B Marketing.

QUALIFICATIONS
Four-year college degree in business, marketing, or related field.
7 to 15 years of sales and sales management experience in a business-to-business sales environment. Print experience a plus.
Digital media industry experience is a must.
Strong leadership and management ability with a track record of quickly building and scaling successful sales teams.
The highest levels of integrity and ethics.
Excellent communicator, both verbal and written. Strong people skills.
Ability to attract, motivate, and develop top talent.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $150 - $200K. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

About Times Union:

Based in Albany, the Times Union (www.timesunion.com) is the leading news organization in New York's Capital Region, Hudson Valley and beyond. The news organization is widely respected for its focus on local news and watchdog reporting, particularly on state government and politics. It has won numerous state and national awards for its work on both print and digital platforms and has repeatedly been named New York's 'Newspaper of Distinction' by the state editors association. Through the Times Union Media Group, we offer innovative marketing and advertising solutions to local, regional, and national clients. These include event marketing, a full complement of digital marketing solutions, targeted and total market coverage print solutions and more.

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