Vice President of Hospice Strategic Growth

Why Peoples?
Peoples Health Services is the only family-owned, locally governed Hospice and Home Health provider in the Florida Panhandle. We believe that when we take care of the people who care for our patients, everyone benefits. We offer competitive pay, medical, dental, vision, group life, short-term disability benefits, a PTO program, 6 paid holidays, recognition programs, and work-life balance initiatives including a Relax & Recharge Day annually. Join a team that is dedicated to caring for our community—and each other.

Position Summary:

The Vice President of Hospice Strategic Growth is an executive leadership position responsible for the strategic direction, organization, and effectiveness of business development activities for Peoples Hospice & Palliative Care. The VP develops referral networks, identifies growth opportunities, leads assigned business development personnel, and partners with division and corporate leadership to support sustainable growth, high-quality patient service, organizational efficiency, and fiscal success. The position requires sound executive judgment, strong relationship management, analytical capability, and the ability to work effectively in a fast-paced healthcare environment. All employees are expected to uphold the guiding principles, core values, and mission of Peoples Health Services.

Essential Duties & Responsibilities:

• Develop and execute a division-specific strategic growth plan aligned with organizational objectives, service capacity, quality standards, and financial goals.
• Cultivate referral relationships with hospitals, physicians, skilled nursing and assisted living facilities, case managers, and community organizations serving patients with serious illness.
• Partner with Hospice leadership to identify service-area opportunities, improve appropriate hospice referrals and admissions, and support responsible census growth.
• Promote understanding of hospice eligibility, the hospice philosophy of care, and available palliative care services without making clinical eligibility determinations.
• Monitor hospice-specific referral patterns, admission conversion, referral-source engagement, and market development opportunities.
• Build and maintain productive relationships with referral sources, community partners, and other stakeholders; identify new markets and growth opportunities.
• Lead, coach, and evaluate assigned business development staff; establish clear performance expectations and promote professional development.
• Collaborate with division operations, clinical leadership, intake, and marketing to improve referral responsiveness, service experience, and continuity of care.
• Analyze referral trends, conversion, market opportunities, and other agreed-upon performance measures; communicate results and recommendations to executive leadership.
• Coordinate outreach and marketing initiatives that accurately represent the organization’s services, mission, and values.
• Support sustainable growth by aligning business development activities with staffing, operational capabilities, patient needs, and financial objectives.
• Maintain ethical referral practices and comply with applicable laws, regulations, company policies, and standards governing patient choice and marketing.
• Represent the organization professionally at community, healthcare, and industry events; perform other related leadership duties as assigned.

Skills:

• Initiative and independent problem-solving; strategic thinking and sound decision-making.
• Ability to analyze financial, referral, and statistical information and translate findings into action.
• Strong time management, attention to detail, organization, and project prioritization.
• Effective verbal and written communication, relationship building, negotiation, and presentation skills.
• Critical thinking, creativity, leadership, coaching, and cross-functional collaboration.
• Ability to perform essential job functions with or without reasonable accommodation.

Education/Experience:

• Bachelor’s degree in a sales-related field or related discipline
• A minimum of 8 years hospice sales experience
• At least 10 years of experience in client relationship management, professional services, business development, and team leadership. 
• Strong executive leadership, communication, and relationship management skills required. Experience with healthcare referral development and the relevant service line is strongly preferred (proposed specialization).

Licenses, Certifications and/or Registrations:

• Working knowledge of electronic data processing systems and Microsoft Office applications, including Word and Excel. 
• Ability to manage multiple projects and remain current on applicable local, state, and federal rules and regulations. 
• Dependable transportation, valid driver’s license, and auto insurance required for work-related travel.

Working Conditions:

Office Environment. May be exposed to biological hazards.