Vice President of Marketing

VP of Marketing

Location: New York, NY (Hybrid, 4x Week In-Office)
Reporting to: Founder & CEO
Department: Marketing
Salary: $180,000 - $240,000 annually, based on experience

About Bubble:

Bubble is rewriting the rules of skincare. Since launching in 2020, we’ve become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation.

We’re now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward.

We’re looking for a Vice President of Marketing to lead the next chapter of Bubble’s growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today.

Role Overview:

As VP of Marketing, you’ll be both strategist and operator — a true player-coach. You’ll set the direction for Bubble’s global marketing while rolling up your sleeves to make sure it comes to life with excellence. Reporting directly to the Founder & CEO, you’ll be responsible for scaling Bubble from $100M+ to $500M+ while keeping our brand DNA intact.

This role requires someone who has done it before — not just developed great ideas, but actually executed and proven how marketing drives measurable growth in beauty/CPG.

Key Responsibilities:

• 
  

  Set and Execute Global Strategy: 

  
  
  
  
  • 
    

    Work closely with the Founder to shape Bubble’s brand strategy, annual calendar, and campaigns - then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand
    activations.

    
    
  
  
  
  


• 
  

  Scale Growth Efficiently: 

  
  
  
  
  • 
    

    Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media.

    
    
  
  
  
  


• 
  

  Build Retail Impact: 

  
  
  
  
  • 
    

    Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI.

    
    
  
  
  
  


• 
  

  Make PR a Business Driver: 

  
  
  
  
  • 
    

    Elevate Bubble’s voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share.

    
    
  
  
  
  


• 
  

  Lead Breakthrough Campaigns: 

  
  
  
  
  • 
    

    Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers.

    
    
  
  
  
  


• 
  

  Drive Launches that Stick: 

  
  
  
  
  • 
    

    Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand.

    
    
  
  
  
  


• 
  

  Be Data & KPI-driven: 

  
  
  
  
  • 
    

    Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI.

    
    
  
  
  
  


• 
  

  Lead + Do:

  
  
  
  
  • 
    

    Inspire and mentor an A+ marketing team while personally driving execution when needed — balancing big-picture leadership with hands-on action.

    
    
  
  
  
  


• 
  

  Operate as a Key Exec: 

  
  
  
  
  • 
    

    Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy.

    
    
  
  
  
  

Who You Are:

• Experienced leader: 10+ years in marketing, with leadership roles in beauty, CPG, or disruptive consumer brands; proven track record scaling a brand from $100MM to $500MM+.


• Full-stack marketer: Hands-on experience across paid media, PR/communications, retail marketing, creative, and digital — and the ability to integrate them seamlessly.


• Player-coach: Equally comfortable managing and mentoring teams and executing directly; you don’t just write briefs, you make things happen.


• Performance-minded operator: Data-obsessed with proven experience building KPI dashboards, reviewing analytics, and turning insights into optimized strategies that deliver measurable business results.


• Cultural storyteller: A sharp creative instinct and strong POV on how to make brands culturally relevant and loved.


• Global mindset: Experience operating across international markets is a plus.


• Builder mentality: Thrives in entrepreneurial, fast-growth environments.

Why Join Bubble

At Bubble, you’ll be part of a small, fast-moving leadership team rewriting what it means to build a skincare brand. You’ll have the opportunity to:

• Shape one of the most exciting, fastest-growing brands in beauty.


• Work at the intersection of culture, community, and commerce.


• Lead marketing for a company disrupting mass skincare, already surpassing legacy players in Gen Z market share.


• Be part of a leadership culture that blends creativity, accountability, and execution.

Bubble is more than skincare — it’s a movement built on joy, trust, and community. If you’re ready to scale a disruptive brand into the next global leader, we’d love to meet you.