Vice President of Marketing

Holganix and the American Farmer are revolutionizing the way we grow, restoring life to the soil to create healthier farms and food, delivering Thrivability for all. We have pioneered a practical, science-backed, measurement-based approach to regenerative ag that immediately boosts soil biology to help farmers reduce chemical inputs, without sacrificing yield or profit. 

At the heart of it all is Bio 800+, a living, breathing microbial formula packed with over 800 species of diverse, naturally occurring soil microbes. It’s like a probiotic for your soil, rebuilding structure, improving nutrient and water efficiency, and taking carbon from the air and delivering it to the plant's roots where it fuels growth, nutrient uptake, and yield. 

Restoring soil health across America means better crops with bigger yields, fewer chemicals, lower farm costs, stronger water retention, and less erosion. 

Holganix is more than a living liquid product. First, we pair Bio 800+ with Horizons — our best-in-class data intelligence program that uses soil testing, satellite imagery, and equipment-level insights to help farmers adopt regenerative practices that are scalable, verifiable, and built for long-term impact. Then, through HGX—our environmental assets division— we measure and verify the environmental outcomes farmers generate through improved soil health, creating environmental assets that companies can use to meet supply chain and carbon removal goals. 

Position Overview 

The VP, Marketing & Communications will be responsible for building and leading a world-class communications and marketing organization that positions the company as a category leader in regenerative agriculture, environmental assets, and data-enabled sustainability solutions. This leader will shape how the world understands the future of agriculture, building one of the most respected brands across global food, agriculture, soil health, environmental markets, and natural capital. 

The role requires a rare blend of brand architect, growth marketer, storyteller, and commercial strategist, with the ability to influence audiences ranging from farmers and Fortune 500 companies to policymakers, investors, scientists, and the next generation of agricultural leaders. Our promise is to be the most trusted name in agriculture. 

The VP, Marketing & Communications will translate complex science and environmental value into compelling narratives, scalable demand generation, and enterprise credibility. The ideal candidate is equally fluent in performance marketing, brand development, public relations, data analytics, and executive communications. 

Areas of Leadership & Impact 

This role will provide strategic leadership across the areas below, directly leading key priorities while empowering the marketing and communications team and partnering across the organization to bring the work to life. 

Brand & Corporate Reputation 

• Continue to define and evolve the company’s global brand architecture and positioning 
• Establish category leadership in soil health, biological inputs, environmental asset markets, and agronomic data intelligence 
• Build messaging frameworks that translate science, sustainability, and data into strategic value 
• Ensure consistency across product lines, geographies, and channels 
• Crisis communications and reputation activities  

Demand Generation & Growth Marketing 

• Develop scalable demand generation engines across digital, field, and partner channels 
• Oversee campaign strategy, lead generation, and pipeline acceleration 
• Align marketing programs with sales objectives and revenue targets 
• Optimize customer acquisition cost, conversion rates, and lifetime value 

Product & Platform Marketing 

• Along with commercial leadership, create go-to-market strategy for new products, services, and data platforms 
• Develop value propositions, pricing narratives, and competitive positioning across the businesses 
• Partner with science, product, and business development teams to translate innovation into market adoption 

Communications & Thought Leadership 

• Shape executive messaging, keynote narratives, and media presence 
• Manage public relations, analyst relations, and industry visibility 
• Position the company as a trusted authority with farmers, enterprises, regulators, and investors 
• Oversee content strategy including reports, white papers, and digital storytelling 
• Lead public affairs and strategic communications to strengthen the company's reputation with government, policy, regulatory, and stakeholder audiences 
• Develop integrated communications strategies that support legislative, regulatory, and public policy priorities 

Digital, Data & Performance Analytics 

• Implement data-driven marketing frameworks and attribution models 
• Oversee marketing technology stack and CRM alignment 
• Use analytics to inform channel allocation and campaign optimization 

AI Visibility and Leadership 

• Develop and lead Holganix's AI marketing and communication strategy, ensuring the company's brand, products, science, and thought leadership are discoverable, trusted, and accurately represented across AI search, answer engines, and emerging autonomous platforms 
• Position Holganix as the authoritative source cited by AI platforms, optimizing content, data, and digital assets to maximize visibility, attribution, and influence across large language models and generative search 
• Leverage AI to transform marketing operations, driving real-time content creation, campaign optimization, customer insights, and institutionalizing AI capabilities, best practices, and governance across the marketing organization 

Partnerships & Ecosystem Marketing 

• Support co-marketing initiatives with distributors, enterprise partners, and global organizations 
• Develop joint campaigns and alliance messaging strategies 
• Expand reach through channel and ecosystem relationships 

Team & Organizational Leadership 

• Build and lead a high-performing marketing team across brand, digital, product marketing, and communications 
• Establish clear KPIs, reporting structures, and performance standards 
• Mentor, coach, and develop the marketing and communications team, building their capabilities, confidence, and opportunities for growth 

Event & Community Engagement 

• Oversee the company’s presence at major industry tradeshows, conferences, field experiences, and community initiatives  
• Create high-impact owned experiences that bring together farmers, corporate leaders, policymakers, investors, scientists, and other stakeholders  
• Identify opportunities to elevate farmer voices and connect agricultural communities directly with broader food, sustainability, and environmental audiences  
• Ensure events and community investments support broader brand, communications, commercial, and reputation objectives 

• Bachelor’s degree in Marketing, Business, Communications, or related field 
• 12+ years of progressive marketing leadership experience, including meaningful senior leadership experience and a track record of building and scaling brands 
• Experience in one or more of the following sectors is highly desirable: agriculture, sustainability, climate tech, biotechnology, SaaS/data platforms, or other complex B2B industries 
• Track record of building both brand equity and measurable revenue growth 
• Experience in high-growth, venture-backed, or category-creating companies is a plus 
• Experience managing a global brand is a plus 

Skills & Attributes 

• Strategic thinker with strong analytical and creative capabilities 
• Ability to build credibility and communicate effectively with executives, investors, partners, and media 
• Ability to translate complex technical or scientific concepts into compelling narratives 
• Balance of long-term brand building and short-term performance marketing 
• Systems-oriented leader who builds scalable processes and teams 
• Clear communicator with exceptional storytelling ability 
• High integrity, adaptability, and comfort in fast-moving environments 

We know great leaders bring different combinations of experience and strengths. If you're excited about this opportunity but don't meet every qualification listed, we encourage you to apply. 

Leadership Expectations 

• Serve as a strategic partner to the leadership team 
• Foster cross-functional collaboration with commercial teams, science, finance, and operations 
• Establish a culture of data-driven experimentation and brand stewardship 
• Represent the company at major industry events and global forums 

What Success Looks Like (First 24–36 Months) 

• Recognized category leadership and differentiated brand position 
• Predictable, scalable demand generation engine aligned with revenue growth 
• Recognized as the leading voice in soil health and natural capital across media, industry, and AI 
• Successful global product launches and platform adoption 
• Strong media, analyst, and partner visibility 
• Marketing organization operating as a strategic growth driver rather than a support function