Vice President of Marketing

Vice President of Marketing

About the Company
Globally-recognized biotechnology company
Industry
Biotechnology
Type
Public Company
Founded
1968
Employees
1001-5000
Specialties
healthcare
biotechnology
in vitro diagnostic
immunoassay
molecular diagnostic
blood tests
gi stool testing
vitamin d
prenatal screening
infectious diseases

About the Role
The Company is seeking a Vice President of Marketing to lead the development and execution of the U.S. immuno marketing strategy. This role is pivotal in achieving financial plans and involves overseeing the training organization to ensure the implementation of the strategy. The successful candidate will be responsible for a wide range of marketing activities, including providing product development input, leading the strategy for social and digital omni channels, and contributing to the 3-year strategy for US Immuno Diagnostics. They will also be tasked with strategic planning for performance marketing channels, championing analytics usage, and nurturing an environment that embraces new marketing technologies. The role requires a candidate with a post-graduate marketing qualification or significant experience, a background in both science and business and at least 5 years in a management or strategic role in the IVD industry or related field.Applicants for the Vice President of Marketing position at the company should have a strong educational and professional background in both science and business, with a focus on diagnostic testing. A post-graduate marketing qualification, M.B.A., or significant experience is required, along with at least 5 years of marketing experience, particularly in digital marketing. The role demands a candidate with established relationships in the industry, including with thought leaders, key opinion leaders, and professional societies. Strategic and tactical capabilities, independence, creativity, and a solution-oriented mindset are essential. Expertise in the clinical areas of infectious disease and immunodiagnostic assays, as well as exceptional customer presentation skills, are also necessary. The Vice President of Marketing will be expected to manage marketing budgets, achieve financial targets, and oversee major product launches and portfolio strategy.
Hiring Manager Title
Vice President, Commercial - Immuno
Travel Percent
Less than 10%
Functions
Marketing

#J-18808-Ljbffr