Vice President of Marketing

Job Description

Job Description

About Us:
We're Helium 10, the leading Software company for Amazon sellers. We move fast, really fast, so we need someone who can keep up. We're experts at our craft (and if not, we become experts, fast!) and we hold each other to a high standard. Why? We're shaping the future for Amazon sellers and our customers deserve the best. We make tough decisions, own up to mistakes, and above all, we find solutions to problems.
About the role:
As the Vice President of Marketing with a focus on advertising, you will play a pivotal role in shaping and executing our marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will lead a dynamic team of marketing professionals, leveraging your expertise in advertising strategies to position Pacvue SMB Advertising suite as a market leader and drive demand for our products and services.
Responsibilities:
Own our entire marketing funnel for our midmarket advertising business, ensuring efficient acquisition, high retention and sustained growth.
Partner with product, lead PMM and marketing teams to build out a framework to enable solutions- and vertical-specific messages, content and positioning specifically targeting midmarket and enterprise e-commerce brands.
Aggregate insights to provide sound feedback and decision-making.
Drive global acceleration plans and key performance metrics, including revenue, market penetration, and new use cases. Identify winning strategies and scale insights for Pacvue-Helium 10 solutions, with a special focus on advertising solutions.
Act as thought-leader and thought-partner for executive leadership and major client stakeholders, leading on topics such as the future of retail media and industry trends with a deep understanding of advertising industry dynamics.
Craft and iterate on midmarket and enterprise positioning, and messaging ensuring that it resonates with thought leaders, buyers and end-users at every touchpoint.
Execute and optimize multi-channel marketing campaigns to drive adoption of midmarket and enterprise level suite.
Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives. Establishing channel forecasts and budget recommendations, adapting strategies based on performance insights.
Lead creative teams and agencies to produce engaging advertising-focused and industry-leading content.
Skills & Qualifications:
Proven Experience in Midmarket and/or Enterprise B2B SaaS Software Customer Acquisition: Over 7 years of leadership roles within the B2B SaaS industry, with a minimum of 2 years served as a Vice President in Marketing.
Proven record of success in Digital Advertising, with preference given to Retail Media Experience.
Deep Experience with Enterprise Marketing: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations.
Sales-Led Marketing Expertise: Proficient in securing customers for software across diverse channels, with a focus on acquiring small and mid-market business at scale.
Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance. Strong analytical problem solving leadership skills. Excellent written and oral communication skills
Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.
Benefits:
Unlimited Paid Time Off
Paid Holidays and Floating Holidays
Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
401k with Employer Match
Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
Paid Parental Leave

Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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